When to Raise Your Prices - with Tony Whatley - EP 435
What if the biggest thing holding your business back isn’t your competition — but your fear of charging what you’re truly worth? In this powerful solo episode of the 365 Driven podcast, host Tony Whatley tackles one of the most uncomfortable yet critical topics for entrepreneurs: raising your prices with confidence.
Tony breaks down the psychology behind why so many business owners undercharge, delay price increases, and attract difficult customers by trying to compete at the bottom of the market. From money mindset limitations to fear of customer reactions, he explains how entrepreneurs unknowingly sabotage their own growth by pricing based on personal comfort rather than the actual value they create.
Throughout the episode, Tony shares real-world examples from his own entrepreneurial journey and client success stories — including attorneys, laboratory owners, and service providers who dramatically increased profits simply by repositioning their value and raising their rates strategically. He also reveals why cheap customers often demand the most, while premium clients respect expertise, efficiency, and quality.
You’ll learn:
- How to know when it’s time to raise your prices
- Why waiting too long silently destroys profit margins
- The connection between pricing and perceived value
- How premium pricing attracts better customers
- The biggest mistakes business owners make when announcing price increases
- Why confidence matters more than apologizing
If you’ve been overworked, underpaid, or hesitant to charge what your expertise deserves, this episode will challenge your mindset and help you step into the role of a true CEO. Tony delivers practical strategies, tough love, and actionable insights designed to help entrepreneurs build stronger, more profitable businesses without burnout.
Connect with Tony Whatley:
- Website: 365driven.com
- Instagram: @365driven
- Facebook: 365 Driven
Find Your Motivation - with John Dmytryszyn - EP 434
What if the biggest thing holding your business back isn’t strategy, funding, or timing—but your willingness to bet on yourself?
In this powerful episode of the 365 Driven Podcast, host Tony Whatley sits down with motivational speaker Johnny D for an inspiring conversation about resilience, purpose, self-belief, and the sacrifices required to pursue your dreams. From being told as a child that he would “never amount to much” to becoming a nationally recognized speaker, author, and spoken-word artist, Johnny D shares the emotional and often difficult journey that shaped his life and career.
This episode dives deep into the mindset entrepreneurs need when building something meaningful. Johnny D explains why he intentionally burned every bridge behind him when he decided to become a motivational speaker, forcing himself to fully commit to the path ahead. Tony and Johnny discuss the importance of consistency, embracing imperfection, learning through repetition, and refusing to quit when things get hard. They also explore how personal growth, mental health, and authentic human connection directly impact business success and leadership.
Listeners will hear heartfelt stories about overcoming self-doubt, the value of encouraging others, and why even a simple text message can change someone’s entire day. The conversation also highlights the importance of legacy, storytelling, and creating content that continues to inspire long after you’re gone. Whether you’re an entrepreneur, speaker, creator, or someone searching for motivation to take the next step in life, this episode delivers practical wisdom and emotional encouragement that will stay with you long after it ends.
Key Highlights:
- Why entrepreneurs must “bet on themselves” before anyone else will
- The sacrifices required to pursue a dream full-time
- How consistency and repetition build confidence and skill
- The hidden power of encouragement and positivity
- Lessons on resilience, mental health, and self-belief
- Why your story matters—even if you think it doesn’t
- The importance of creating a legacy through content and impact
- How entrepreneurs can overcome fear of judgment and failure
- Why authenticity matters more than perfection in business and life
- The mindset shifts that help people push through dark seasons and adversity
Catch Tony Whatley and Johnny D live at the High Performance Expo (HPX) in Charlotte, NC. Learn more and register at: thehpx.com
Connect with Johnny D:
- Website: motivationalcowboy.com
Connect with Tony Whatley:
- Website: 365driven.com
- Instagram: @365driven
- Facebook: 365 Driven
Save $50K in 50 Minutes - with 433 Rondi Lambeth - EP 433
Are you paying more in taxes than you legally have to? In this eye-opening episode of the 365 Driven Podcast, host Tony Whatley sits down with financial strategist and entrepreneur Rondi Lambeth to unpack the hidden tax strategies, wealth-building principles, and financial systems that many successful entrepreneurs use to legally keep more of what they earn. From growing up in extreme poverty to becoming a sought-after advisor for high-level business owners, Rondy shares a powerful and inspiring journey that completely redefines the way listeners think about money, taxes, and entrepreneurship.
Throughout the conversation, Rondi explains why most business owners unknowingly overpay the IRS, how the wealthy legally minimize taxes using strategies hidden in plain sight, and why traditional CPA advice often leaves entrepreneurs stuck playing defense instead of building wealth. He dives into concepts like the Augusta Rule, hiring your children through your business, business structures, asset protection, and why understanding the tax code can dramatically increase profitability and long-term wealth.
Tony and Rondi also discuss money mindset, imposter syndrome, scaling premium businesses, and the major difference between serving low-ticket customers versus high-value clients. This episode is packed with practical insights, controversial truths, and actionable financial education every entrepreneur should hear.
If you’re a business owner, entrepreneur, or high achiever looking to stop leaving money on the table and start thinking like the wealthy, this conversation will challenge everything you thought you knew about taxes and financial freedom.
Key Highlights:
- Why 93% of business owners legally overpay taxes
- The “Augusta Rule” explained in simple terms
- How wealthy entrepreneurs structure businesses differently
- Tax-saving strategies most CPAs never mention
- The mindset shift required to charge premium prices
- Why rich clients are often easier to work with
- How money beliefs formed in childhood impact success
- Legal ways business owners can pay their children through the company
- The truth about audits, “red flags,” and IRS fear tactics
- Why understanding tax strategy is critical for long-term wealth building
Connect with Rondi Lambeth
- Website: rondilambeth.com
- Instagram: rondilambeth.com
Connect with Tony Whatley:
- Website: 365driven.com
- Instagram: @365driven
- Facebook: 365 Driven
Why You Can't Find Alignment With Your Purpose
The life you are living might not be your true purpose. 😮
The signs have been there for a while now, and seem to grow more intense with age. For most, this inner sense begins around age 40.
During the earlier decades of your life, you’ve followed a compass towards what you thought was true north success. It was based on definitions of success that came from your parents, role models, and culture.
You were surrounded by your peers, friends, and colleagues… all sharing a similar compass. Any time you doubted the compass, you were quick to correct yourself by comparison with others.
That compass pointed towards getting the education. Landing better jobs. The promotions. The marriage, children, a 401K… just like everyone else. Checking all the boxes.
But something feels off. There’s a restlessness inside you. You try buying fancy things, ala midlife crisis, while some choose to sedate themselves with prescriptions or alcohol.
You’ve competed and won in several areas of life, followed the success compass of society, but by middle age you start to wonder if all of that sacrifice you’ve made was worth the false security that is sold to us.
You used to feel ambitious and driven in your youth, but now things feel stagnant and stuck in a routine. You wonder if something is wrong with you, as you observe others still grinding.
Here’s the real truth. Nothing is wrong with you. It’s just that you’ve begun to awaken and have now started paying attention to your inner psyche.
You’ve gone down a very long path ignoring who you should have become, tolerating things as society dictated to you. Taking advice only from those stuck in the same routine, just a little further ahead of you.
At some point, you’ll realize that the life you’ve been living isn’t in alignment with who you are. Maybe you’ve reached that realization, already.
The question then becomes; What will you do about it?
The vast majority will ignore this moment, and choose to remain where they are. Their greatest fear is the unknown, as evidenced by decades of taking the safe, predictable options in life choices.
The courageous few will choose to take on the challenge to get back on alignment with who they truly are. They recognize it won’t be easy, it won’t be fast, and that they’ll have to unlearn many things as they will have to learn new things.
I can tell you this. Building a life that perfectly aligns with you is highly rewarding. Once you choose to awaken, you’ll never look at the world the same. You won’t hear words the same. You’ll see in vivid colors that you used to ignore.
Hopefully I’ll see you on the other side.
-Tony
