Demystifying Food Labels - with Jen Smiley - EP 314
Have you ever been puzzled by the confusing labels on your favorite food products? Well, you're not alone. This episode invites you on an eye-opening journey with expert food coach, Jen Smiley, to decode the truth about the food industry and how it often misrepresents facts to the consumer. Jen reveals the secrets behind oils in our food and the potentially harmful effects of the common ones, while revealing how she cracked the food industry code.
Jen explains how food influences our health and well-being, particularly concerning inflammation, skin disorders, and gut wellness. She illuminates the significant part our diet plays in conditions like cancer, IBS, psoriasis, arthritis, and Hashimoto's, underscoring the transformative power of making food swaps. Jen's candid interactions with her large social media following provides an inspiring look at her authentic, day-to-day pursuit of enhanced health.
Jen stresses the critical importance of reading labels and being equipped with the knowledge to make better food choices. She exposes the shocking truth about popular brands and their potentially harmful ingredients. Tune in to this enlightening episode, absorb Jen's wisdom, and start fueling your body with foods that won’t work against you.
Key highlights:
Why the food industry is misleading
How our food impacts our health, well-being, and energy
Inflammatory foods and healthier choices
Why you should stay away from soda and energy drinks
How Jen grew an engaged social media audience
Where to start with food swaps
Connect with Jen Smiley:
Website: jensmiley.com
Jen’s Freebie: freemorningguide.com
Instagram: @wakeupandreadthelabels
Podcast: Wake Up and Read the Labels
Connect with Tony Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley
You Don't Deserve Success - with Robert Walsh - EP 313
Famed copywriting maestro and bestselling author, Robert Walsh, opens up the curtains to his thriving career in this episode of the 365 Driven Podcast. Robert tales of transformation from a blue-collar worker to an in-demand copywriter—working with big names like Donald Trump Jr and Kevin Harrington of Shark Tank fame—are as riveting as they are inspiring. Tune in as Robert sheds light on his captivating transition, his early branding, and how he has brilliantly capitalized on the e-commerce and Facebook ad boom.
Robert Walsh is a multi 9-figure earning copywriter and consultant. With over $200,000,000 in sales across him and his clients, his methods, as unconventional as they are, have been the go-to methodology for some of the biggest brands and influencers in the digital marketing industry.
Robert's unique approach to copywriting is an eye-opener, shedding light on persuasive strategies and techniques that spark action. Ever controversial, his methodology might not appeal to everyone, but there's no denying its effectiveness. From harnessing the power of language that motivates, to understanding the importance of audience insight—Robert unpacks it all. Amidst lively discussions, Tony and Robert also explore the significance of authenticity, and how standing out in an industry is more about being true to oneself than following trends.
Let's also talk humility in business—the often overlooked secret ingredient to success. Robert opens up about his humble beginnings, sharing how a blend of self-deprecating humor and humility has shaped his journey and landed him some of his biggest gigs. They’ve also got you covered with some action-packed tips to become a better copywriter and a bunch of resources for budding writers out there. Join in on this informative and entertaining episode with Robert Walsh, packed with invaluable lessons, strategies, and insider insights from the trenches of copywriting.
Key highlights:
- Mastering the Art of Copywriting
- From Awkward Kid to Successful Copywriter
- Embracing Authenticity and Standing Out
- Copywriting Strategies and Techniques
- Creativity and Controversy in Marketing
- Effective Copywriting Techniques
- The Importance of Humility in Business
- Copywriting and Creative Resources for Success
Connect with Robert Walsh:
Website: copypunks.com
Instagram: @Lucid.Rob
Facebook: Robert Walsh
Claim Your FREE Digital Copy of Robert’s #1 Best-Selling Book: The Lazy Copywrighter’s Guide to the Galaxy
Connect with Tony Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley
Being Real in a Digital World - with Mike Fabber - EP 312
At a time when people will say whatever they have to say not to get canceled, being real and authentic is not as common as it should be, but is critical for attracting the right people to your circle. If you are always worried about saying the wrong thing or having people upset with you for your stance on a topic, then you are going to have a harder time making meaningful connections and building your brand.
You won't want to miss this episode as Tony sits down with the dynamic Mike Fabber, a renowned sports coach, high-performance success coach, speaker, and author who has cultivated a meaningful connection with his audience through social media and hosting events. Mike and Tony tackle the significance of authenticity and staying true to oneself even in the digital age, where being a thought leader is rare. They also dive into the passionate world of sports culture and its connection to the business world.
Mike Fabber is the founder of UnleashU, which features leadership conferences that connect like-minded people for networking and an unforgettable experience. Mike is known as a "serial entrepreneur", owning several businesses and helping other businesses grow. He is also the Executive Director of the Joseph Patrick Fabber Memorial Foundation, with the mission to prevent suicide, anti-drugs, and anti-bullying.
In this episode, Mike and Tony reflect on event planning amidst the pandemic and the lessons that were learned during that time. You will hear about what goes into planning a successful event and gain insights into the importance of taking risks and learning from mistakes. The discussion further extends to the world of digital marketing, the rise of the new app Threads, and the perils of digital scams. Lastly, Mike and Tony converse about the resilience required in business, opportunities for financial success, and ways to enhance your business.
Quote from the episode:
“You can have it all. You got to be willing to fight long enough and hard enough to have it.” - Mike Fabber
Key highlights:
- Reflection on lessons from the Pandemic
- Why Tony calls his events Advance and not Retreat
- The economics of hosting events
- Why hard times make you better
- Building wealth in a down economy
- What you should be doing if you are making less than $10k a month
- How to start investing in yourself
- 2 easy ways to make $100,000 with limited skills
Connect with Mike Fabber:
Website: www.coachmikefabber.com | unleashingunow.com
Instagram: @thecoachmikefabber
Facebook: Michael Fabber
Connect with Tony Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley
Build a Mission Driven Business - with Trevor Farnes - EP 310
Having a mission that serves as your “why” is so valuable when building and scaling a business. A business that operates around a set of core values is going to stand out to customers as having integrity which will in turn build trust that will set you apart from competitors. Trevor Farnes and his business MTN OPS are an amazing example of what it looks like to filter all decisions through core values, stay true to a mission, and foster a culture of interdependence in which each team member plays a key role.
Trevor Farnes is the Co-Founder and CEO of MTN OPS, which is a supplement company that Trevor originally started in an effort to combat his father’s heart disease. MTN OPS’ mission is to improve the lives of individuals and families and believes that the journey of transformation spiritually, physically, mentally, and socially is a journey to conquer. Through their program Conquer Hunger, Trevor’s company has been able to donate over 5 million meals to local families in need. Trevor looks at business not only as a means to an income, but also as an asset to do the things we’re supposed to do in life, and he strives to make a difference and help as many people as he can.
In this episode of the 365 Driven Podcast, Trevor talks about his own experience with depression, losing everything, and how he was able to fight back and become a hero to his younger self. Tony shares his story of how he overcame his pride and learned to ask for help during a difficult time in business. Tony and Trevor explore the advantages and disadvantages of franchising versus creating your own brand, and they emphasize the importance of core values and how they can help guide decision-making. They also discuss the importance of creating a safe space for employees and how interdependence is key to success. Finally, Tony and Trevor discuss the growth of MountainOps and how it has become a platform to help others.
Quote from the episode:
“You're most powerfully positioned to serve the person you once were.” - Trevor Farnes
Key highlights:
- Trevor’s story of losing everything after getting involved in a franchise business model and how he was able to come back from that experience
- Why MTN OPS was created
- Franchise vs. starting your own business
- How MTN OPS’ core values have built trust with their customers
- Interdependance = teamwork
- Why trials and hard times are important lessons
- Viewing business as an asset to help others
Connect with Trevor Farnes:
Website: mtnops.com
Instagram: @mtnops | @trevorfarnes
LinkedIn: MTN OPS | Trevor Farnes
Facebook: MTN OPS | Trevor Farnes
Connect with Tony Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley