Friendly Reminders to a Million People - with Scott Tatum - EP 263


We have all heard the phrase, “You can’t pour from an empty cup.” Sometimes as business owners, we pour ourselves into our business and try to give what we can for our families, and this might leave nothing left for ourselves. Today’s guest emphasizes the importance of being a “self-care savage” and going down the path of becoming mentally independent by doing the critical mindset work.

Scott Tatum is the founder of @UcanOutdoors, and he delivers daily “Friendly Reminders” via Instagram and TikTok where he has over 1 million followers combined, and over 6 million views on his quick and inspiring videos. From his Friendly Reminders, Scott reminds us that self-care and taking accountability for your own self-growth are vital to well-being and healing. Scott is a Nomad/Hiker/Explorer/Outdoor enthusiast advocating for Self Care, Mental Health, and our Public Lands. Scott utilizes the outdoors for his own form of therapy to heal the mind, body, and soul, which inspired him to spread his message to others.

In this episode, Scott shares his story of being stuck in a cycle of self-sabotage and feeling like he was close to giving up hope in life. Through getting in touch with nature, he connected with himself and believes nature is the antidote for healing. Sometimes changing our surroundings can be such a powerful tool that aids in helping us connect to who we truly are, and undoing the beliefs that have been ingrained in us since childhood. Tune in for a powerful episode!

  • How Scott utilizes outdoors as a form of therapy
  • How he got started making videos
  • Scott’s advice for getting started with social media and stop worrying about what others will think
  • We all have trauma and damage from the past and we need to deal with it because we carry it every day
  • You cannot be your best for people if you're not your best for yourself
  • What Scott would tell his younger self
  • Where Tony got his confidence
  • It is hard to build confidence if you haven’t dealt with what is holding you back
  • We were a sponge to the beliefs around us as kids and we have to question if those beliefs are serving us currently
  • How Scott got past the negative feelings toward a difficult childhood
  • Look inward instead of continuing to look at everyone else and copy them
  • How Scott got out of his cycle of self-sabotage by connecting with nature and how it saved his life
  • The importance of connecting to nature and isolating

Catch Scott's impactful friendly reminders:
Instagram: @ucanoutdoors
TikTok: @ucanoutdoors
Facebook: Ucan Outdoors
LinkedIn: Scott T.

Connect with Tony:
Instagram: @365driven

Real Success Isn't About Money - with Wylie McGraw - EP 262

With the constant bombardment of advice on how to be successful whether it’s a video on social media, a new book, or a seminar, it can be challenging to figure out what success actually means to you. You might hear that success requires doing whatever it takes, no matter how you feel about it, but today's guest is here to provide a very different perspective on success and what it means to live a truly fulfilled life.

Wylie McGraw is a performance accelerator and he helps leaders of fortune 500 companies and other organizations to enhance their leadership and avoid burnout.

In this episode, Wylie explains how you can harness your fear and turn it into something you can use instead of letting it control you and hold you back from doing things that will force you to grow and showcase your unique talents. Wylie also shares his definition of success, and it has nothing to do with money. He works with highly successful people that are miserable because they have built their success on the backs of unresolved stress, and never took the time to take a deep dive into themselves to figure out what really matters to them. You won’t regret not making more money, but you will regret not becoming the best version of yourself. Tune in to hear the truth about what real success looks like.

Key highlights

  • Introduction to Wylie and his background in bull riding
  • Wylie’s advice for people that retreat when they are scared
  • The only want to grow is to embrace uncomfortable situations and use the power of fear and harness it
  • How Wylie defines success
  • Wylie’s experience in the military
  • Embracing our unique qualities and where our performance is maximized
  • Seek environments that challenge you and expose who you are
  • We should want to emulate how well someone is living their life not how much they have achieved
  • Tony’s thoughts on a popular social media post complaining about being a small business owner
  • Tony’s thoughts on Dave Chapelle's most recent special
  • No financial milestone will make you happy if you don't address everything else going on inside you
  • Failure is in its own way success because it means you’re learning
  • The truest value of life is peace and freedom
  • Overconsumption of everyone else’s content will lead to stifled feelings

Connect with Wylie:
Website with exclusive content for podcast listeners:
LinkedIn: Wiley McGraw
Twitter: @wileymcgraw

Connect with Tony:
Instagram: @365driven

Are You a Visionary or Integrator? - with Tomas Keenan - EP 261


Do your strengths lie in creating a vision for your company and always coming up with new ideas, or are you more of the person that makes things happen and keeps everything running smoothly? In this episode, you’ll learn about the differences between being a visionary and an integrator, the strengths and weaknesses of both, and why companies need both to balance each other out. Today’s guest, Tomas Keenan, explains how to know whether you are a visionary or an integrator, and why you need to partner with someone with the opposite skillset.

Tomas Keenan works with Entrepreneurs who refuse to be average and are crushing 7+ figures in business. His expertise and experience have landed him features in Mobile Electronics Magazine, CE Outlook, CEO Blog Nation, Fit Small Business, The Startup Growth, The Goodmen Project, and several blogs and podcasts. Tomas is also a sought-after public speaker, 2X bestselling author, and host of the Step It Up Entrepreneur Podcast. He has interviewed industry leaders, influencers, high-level business and success coaches, business owners, and entrepreneurs who are making a difference in the world. Tomas believes the key to success is making progress every day, no matter how small the feat.

Tomas shares his experience in finding his purpose, and his passion for helping others do the same. His advice involves removing limiting factors from your life to make room for things more aligned with your purpose and how to get your mindset right regarding those difficult decisions that will ultimately lead you on your path to greatness.

Key highlights

  • People overlook the skill of observing and asking the right questions
  • The world needs fewer people that are looking for a transactional relationship and more who are looking for lifetime relationships
  • How to know if you are a visionary or integrator
  • Can you be both a visionary and an integrator?
  • Should you be business partners with friends?
  • The importance of choosing business partners wisely
  • What to do if you lose passion for your business
  • Tomas’ journey of finding his purpose
  • Tony’s journey of finding his purpose
  • Tomas’ realization that he wasn’t living his core value
  • Letting go of things to make room for more (business partners, companies that don't align with your purpose, or clients that are not ideal)
  • People that are still trading time for money struggle to see the value of high-ticket coaching
  • The mindset in leaving jobs that aren't serving you
  • Books Tomas and Tony recommend

Episode Resources:

Assessment to find out if you are a visionary or integrator:

Books Mentioned:

Traction: Get a Grip on Your Business by Gino Wickman

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman

Unf*ck Your Business by Tomas Keenan

Startup Legends by Jonathan Fodera and Tomas Keenan

The Secret by Rhonda Byrne

Think and Grow Rich by Napoleon Hill

Mindset by Carol Dweck

The One Thing by Gary Keller

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

Connect with Tomas:
Instagram: @theintegratorcoach
Facebook: Tomas Keenan
TikTok: @theintegratorcoach
LinkedIn: Tomas Keenan

Connect with Tony:
Instagram: @365driven

Recognizing Opportunity and Learning as You Go - with Miguel Garcia - EP260

Sometimes an opportunity might present itself before we feel ready to take action, but we can’t always wait for the perfect time, because we may never feel fully prepared. Today’s guest is an inspiring example of what it looks like to recognize a great opportunity and figure it all out along the way. Miguel Garcia is a first-generation immigrant from Mexico, and a serial entrepreneur for over 20 years.

Miguel has built 8 companies from the ground up and gained valuable experience from exiting some of them for millions of dollars. He has built companies specializing in firearms and tactical gear retail, ammunition manufacturing, telecommunications, construction projects, government contracts, imported food products, consumer health products, manufacturing, and retail. Miguel has also been married for 38 years and is the father of 15 children, so he learned how to balance his businesses while keeping his family as his number one priority. He is a seasoned executive with strategic growth and problem-solving skills, with a great ability to take action.

In this episode, Miguel shares his experience coming to The United States as a high school student who barely knew any English and seeing the opportunities this country had to offer. Miguel learned that you don’t have to know everything to be successful, you just have to be willing to do what it takes to figure it out along the way. Tune in to hear Miguel’s journey into entrepreneurship, his advice when having a business acquired, and how to make sure your family is always your number one focus.

Key highlights

  • Introduction to Miguel and his backstory of immigrating to The United States and becoming a business owner
  • First-generation immigrants are succeeding at a faster rate because they know the oppression of other countries
  • Going from a one-bedroom apartment with 9 people to helping his parents buy their first home
  • The benefits that America offers over other countries
  • Life after high school, going to college, and getting into the workforce
  • Miguel's first experience with entrepreneurship
  • Opening his first retail store in May 2006
  • Getting into military bases with his store which grew to 30 stores
  • People are the key to creating your success
  • Pros and cons between storefront business and online business
  • Being copied by a competitor
  • The mental and emotional aspects of going through an acquisition
  • Covering your bases in an acquisition
  • Miguel is joining the 365 driven coaches
  • Advice for parents that are business owners and building your business around your family
  • The significance of having a mentor and investing in yourself

Connect with Miguel:

Co-Founder, Natural Choice Company:
Instagram: @magpatriot

Connect with Tony:
Instagram: @365driven

Community Building and the Future of Web 3 - with Heather Parady - EP 259

Lately, you might be hearing a lot about NFTs, Web 3, and blockchain technology, but what does that all mean, and how could it affect you or your company? Today’s guest Heather Parady is here to break it all down for us. Heather is the host of the Unconventional Leaders podcast, the viral podcast Web 3 and NFTs for Newbies, and her newest podcast, Community Builders in Web 3. She is also the founder of the Content Lab and helps mission-driven leaders spread their messages through content marketing strategies.

In this episode, Heather starts with a few tips to improve your storytelling for marketing purposes, and then dives right into everything you need to know about NFT’s, blockchain, web 3, and how absolutely essential it is to build a community. She shares what you need to pay attention to right now as a business owner in this fast-moving tech world, and different ways you can facilitate experiences for your community. Tune in to hear more!

Key highlights

  • Introduction to Heather
  • Trying something new as an entrepreneur, such as acting or improv classes
  • The idea of mental freedom
  • Why Tony and Heather classify themselves as creatives first, then as entrepreneurs
  • Making your storytelling relevant to your audience when marketing
  • How Heather's podcast Web 3 and NFTs for Newbies went viral and got 1 million downloads in 8 months
  • What is an NFT exactly?
  • What is a blockchain?
  • The benefits of blockchain for businesses
  • The difference between web 1, 2, and 3
  • Web 3 is focused on community building
  • Thoughts on the Metaverse
  • What should you start paying attention to right now as a business owner in this new tech world?
  • What are POAPS?
  • Why you need a crypto wallet
  • Websites you can go to make a wallet
  • Audience vs. community
  • Different ways you can facilitate experiences for your community

Connect with Heather:

Facebook: Heather Parady
Instagram: @heatherparady
Twitter: @heatherparady
LinkedIn: Heather Parady
YouTube: Heather Parady

Connect with Tony:
Instagram: @365driven

Going From Worrier to Warrior - with Chris Saunders - EP258


Negative experiences from our past can remain in our subconscious and affect us throughout our lives if we do not address and overcome them. Without even being aware of our traumas, we might be held back by them, not reaching our fullest potential, and trying to overcompensate to push away the pain. Today’s guest went through just that.

Chris Saunders is the president of Integrated Communications, which is a field mobility company, and he also leads a Marketing Agency called Yonder Digital. Chris is a member of the Arete Syndicate and he is a successful entrepreneur with a very inspiring story of how he went from someone that was always fearful of uncertainty, to now being one of the strongest people he knows. Chris faced very difficult times recently, as most of us did, but this forced him to face the childhood trauma that he had been trying to push away for so long.

In this episode, Chris shares his story of battling hopelessness and desperation, and knowing when it was time to ask for help. Through a special kind of therapy called EDMR, he was finally able to face his traumas and start to truly live in the present, and finally call the shots in his own life. Everyone deals with adversity, but winners realize it is the past that makes us who we are. Tune in to hear Chris’ story.

Key highlights

  • Introduction to Chris
  • The childhood trauma Chris endured that made it difficult to connect to his true self
  • The massive shift Chris went through after investing in himself through the Arete Syndicate
  • How Chris' business was affected in recent times
  • Chris’ experience with EMDR therapy
  • How the Arete Syndicate saved Chris' life
  • Chris' experience with 75 Hard
  • Tony’s experience with high functioning depression
  • How things happen FOR us, not TO us
  • The purpose statement Chris says every day to stay connected to his “why”
  • The purpose statement he says with his kids every day
  • What’s next for Chris? A safe zone for men

Connect with Chris:
Facebook: Chris Saunders
Business Facebook: Integrated Communications
Instagram: @chrissaunderstheman

Connect with Tony:
Instagram: @365driven

Earn Money With Videos - with Ken Okazaki - EP257


Ken Okazaki is referred to as "the Video Marketing Guy." He has worked with international TV celebrities, CEOs, and business owners who know they need to be on video but lack the time, skills, or confidence to get started. Ken is the founder of Oz Media Global, a video marketing agency, and he loves helping businesses plan, optimize and launch their video campaigns. Ken has been able to learn what has worked with his world-class clients, and systematize the process to help businesses of all sizes. He teaches coaches, trainers, and consultants to create irresistible videos that land them leads and sales. With Ken's help, his clients have generated millions of dollars in extra profit from video marketing.

Ken has developed a system for video content production, a combination of hooks, triggers, and techniques to get viewers to take the desired action. This is an episode you will definitely want to take notes on and listen to a few times as Ken is very generous in giving a wealth of information on how you can create videos that capture your audience and convert that to dollars. Ken goes step by step through the process that he uses for his clients when creating video ads that use psychology to get people to want to take action after watching. Tune in to hear the most common video mistakes people make, and learn how you can look like a pro.

Key highlights

  • Introduction to Ken and his journey as an entrepreneur
  • Ken’s background as a large event planner in Japan
  • The work and time that goes into planning and executing a large event
  • The “sweet spot” of when to promote an event
  • Getting hired for Jordan Belfort's world tour Japan event and why it didn’t happen
  • Why you should be using video for marketing
  • Tony’s tips for reels and TikTok
  • Ken’s advice for creating powerful video ads using psychology
  • The importance of going the shortest distance to make someone feel emotion with your video
  • Why you shouldn’t buy any new equipment and use the things you have already to make videos
  • Ken’s Storytelling format: HILDA - Hook, introduction, lead, deliver, ask
  • Ken’s advice for beginners
  • Ken’s thoughts on virtual backgrounds
  • Lighting tips and tricks to look like a pro
  • The most common mistake people make with their background that makes them look like an amateur
  • Where you should have light sources in your video to flatter you most
  • What is next for Ken?
  • Ken’s advice to someone struggling to start with video content

Connect with Ken:
Facebook group:
Ken's Facebook
Instagram: @kenokazaki

Connect with Tony:
Instagram: @365driven

Change Your Perception to Change Your Life - with Brenda Ring Wood - EP256

Brenda Ring Wood is known as the “Professor of Change.” She has been an entrepreneur since high school and has seen many challenges in life, including battling cancer and spending 4 years in prison. Through those challenging times, Brenda realized it was up to her to make a significant shift in her life if she wanted true happiness. Shifting our perception of our circumstances and the world around us can make all the difference in our mindset and reality. The idea of the American Dream might not actually be most people’s dream, and Brenda believes it is time to stop trying to fit into the box we think we should fit into, and instead go after our own dream.

In this episode, Brenda takes us through her journey of finding her true self and completely changing her perception of life after serving time in prison. She believes that you have to know who you are in order to be successful, and success isn’t just defined by money. Reputation, integrity, and character are the keys to long-lasting success, and Brenda explains the difference and importance of each one.

Key highlights:

  • Introduction to Brenda Ring Wood
  • Why the “easy way” is usually a red flag
  • Lessons Brenda learned after going to prison
  • Her philosophy of underpromising and over-delivering
  • You have to know who you are to be successful
  • Her first and final years in prison: What was different about them?
  • Writing her first book in prison
  • Sources that helped her in prison and were a catalyst for change
  • Problems with our justice and reform systems
  • Words of advice when someone is feeling low in life
  • It's okay to outgrow people - how do you know who should or shouldn't be on your journey?
  • Sticking to what you say you're going to do
  • The importance of self-health
  • Advice to the younger generation - get away from instant gratification
  • Being aware of the people you can trust
  • Reputation, integrity, and character - the differences and importance
  • Tony’s advice to millennials
  • Changing your perception and mindset to change your life
  • Becoming the best version of yourself
  • Brenda’s TV show coming out soon, which features people doing extraordinary things
  • Who you see yourself as is who you are going to be. You have to act like you are already in possession of what you want
  • Look at the steps to get there, don’t focus on how long the journey will be

Quotes from the episode:

  • “Perception is most people’s reality, but it doesn’t mean it's true. You have to make sure that what people perceive of you is actually true.”
  • “If you truly want change, and you want to be inspired to do it, then find the resources, because they’re out there, and some of them are free.”

Connect with Brenda:
Facebook: Brenda Ring Wood
LinkedIn: Brenda Ring Wood
YouTube: Brenda Ring Wood
Twitter: Brenda Ring Wood

Connect with Tony:
Instagram @365driven

Knowing When to Quit - with Rich Cardona - EP255


Rich Cardona is a retired Marine aviator, former Amazon employee, media company owner, podcaster, and most importantly, a proud girl dad. Rich is very focused on optimizing life with efficiency, routine, and manifestation, which has led him to where he is today. Rich’s business focus is podcast production and video content for 7-8 figure CEOs, and his journey to building his business involved a lot of letting go of things that didn’t align with his aspirations and vision for his life.

In this episode, Rich emphasizes how powerful it is to limit your availability, which means letting go of what doesn't serve the bigger picture you have for yourself. Although saying “no” can feel difficult, a lot of things are not worth letting go of your dream. That might mean waking up earlier, spending less time on social media, or even walking away from a position that you know is limiting your potential, just as Rich did. Tune in to hear Rich explain the power of “addition through subtraction.”

Key highlights:

  • Introduction to Rich and his background as a marine and Amazon employee
  • How he quit his job at Amazon to be an entrepreneur
  • Tony’s advice for becoming a leader in your company even if your company doesn't put you on that path
  • Why Rich applied to entry-level positions after quitting Amazon
  • How a lot of people are limiting themselves in what they are willing to do and learn
  • Knowing which doors to shut and avoiding “shiny object syndrome”
  • When to stop consuming content and take action
  • How to get unique content when meeting your role models
  • How Rich got the idea for his globally ranked podcast, NFTs for Newbies
  • Clues that you should consider a pivot
  • Are you rolling with people you are not aligned with?
  • The price of your dream is letting go of the thing you're doing right now
  • Sacrifices don't always mean you're losing something
  • The power of saying “no” is one of the best skill sets you can have
  • The value of your proximity
  • Addition through subtraction and being in a “no” period
  • The local vs. global benefit
  • What Rich has learned from a social media hiatus
  • The power of conceptualizing and visualizing what you want
  • Your subconscious looks for opportunities to meet your goals

Quote from the episode:

  • “The world will give you more of what you give attention and energy to.”

Connect with Rich:
Instagram: @richcardona
Twitter: @richcardona_
LinkedIn: Rich Cardona

Connect with Tony:
Instagram @365driven

Uncertain Times Bring Opportunity for Exploration - with Joan Ball - EP254

Joan Ball is an associate professor in the Tobin College of Business at St. John’s University in New York City and the founder of WOMB Service Design Lab, an action research consultancy where she works with individuals, teams, and organizations to help people learn to thrive in uncertain times. Joan works with leaders of all experience levels and helps them to navigate and thrive through times of change and embrace the idea of pausing and inquiring. Disruptions and uncertainty happen to everyone, but learning to pivot around or push through is not always the best option. Joan is passionate about changing how we view uncharted territory and see it as a great opportunity to inquire about our true goals and wishes, and explore new routes that will set us on the path to living our own version of a fulfilled life.

So many of us get caught up in a game of comparison and think that there is only one path to success, and if we don’t follow that path, we have failed. In this episode, Joan invites you to spend more time pausing and doing the work to make sure your identity and goals are in alignment. Her work lives in the space between ambition, impact, and well-being at a time when we are forced to reimagine what it means to live meaningful and successful lives in a rapidly changing world.

Key highlights:

  • Introduction to Joan and how she got to where she is now
  • Why do we pursue other people’s dreams?
  • Joan explains the idea of time boxed experiments and active waiting
  • Navigating no man’s land
  • We all have the capacity to persevere or panic, so how do we amplify the perseverance part?
  • What are some indicators that change is needed?
  • Practicing pause and inquiry
  • Self-identity and direction - Who will I be and where am I going?
  • Tony’s experience with a micromanager and having a hard conversation
  • What are you avoiding that you know you need to confront?
  • “What now” moments - assessing what your options are in a situation that is not ideal for us
  • Connecting your goals to the steps that it takes to get there
  • The significance of pausing and assessing our happiness with where we are currently
  • Sometimes the next step is going backward for a little while
  • Not getting caught up with your ego and comparison game, sometimes we are happier with less
  • The idea of a “true north” is dead
  • Calibrating your journey and goals with your values

If you are in the midst of change with no direction, what is the first step to take?

Quote from the episode:

“I'd rather prevent unhappiness perhaps, than always have to be happy.”

Connect with Joan:
Joan's book: Stop, Ask, Explore: Learn to Navigate Change in Times of Uncertainty

Connect with Tony: