Anti-Funnel Marketing with Nicholas Kusmich - EP 321
Picture this: you're spending countless hours crafting the perfect organic marketing strategy, but is your return on effort (ROE) really worth it? Should you be considering paid advertising instead? In this episode of the 365 Driven Podcast, Tony sits down with marketing guru Nicholas Kusmich to share his wisdom. Together, they unravel the complexities of ROE and ROI, explore the benefits of anti-funnel marketing, and delve into the nuances of organic versus paid advertising.
Ever wondered how to make your brand stand out in a crowd? Nicholas has you covered. He puts a spotlight on personal branding, targeting premium prospects, and the psychology of luxury buyers. In a landscape filled with funnels, Nicholas and Tony discuss how to carve out your unique category and truly differentiate your brand. They also delve into the concept of using paid advertising to amplify organic growth, leveraging existing content to increase exposure and drive business growth.
Nicholas also dissects strategies for effectively targeting and optimizing Facebook ads. Exploring key questions like whom your audience follows, where they frequent, and what they fund, he demystifies the process of identifying your target market.
Key highlights:
- ROI and ROE in Advertising Importance
- Organic vs. Paid Advertising
- Reimagining Funnel Marketing
- Personal Branding and Targeting Premium Prospects
- Paid Advertising for Organic Growth
- Targeting and Optimizing Facebook Ads
- Opportunities for Business Growth and Support
Connect with Nicholas Kusmich:
Website: nicholaskusmich.com
Twitter: @nicholaskusmich
LinkedIn: Nicholas Kusmich
Connect with Tony Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley
Bringing Respect Back to the Trades with Andrew Aranda - EP 320
Imagine transforming your ideas into an eight-figure business, in a sector as significant as the service industry. That’s exactly what Andrew Aranda, founder and CEO of Pure Plumbing and Air, accomplished. His journey, from starting in his garage to building a dream office, is remarkable. Andrew and his wife, Alexis, combined their unique talents to create a powerhouse partnership. Andrew is on a mission to bring respect back to the trades at a time when these skills are highly sought after.
In this episode of the 365 Driven Podcast, Andrew shares his strategic approaches to business growth. He dives into his systems, from organized job descriptions, KPIs, and responsibilities set on different timelines. Andrew also impresses upon us the critical importance of customer service, and how a technician's cleanliness and organization can make or break trust with clients. It’s a masterclass in meticulous planning, discipline, and leading your team to success.
Andrew opens up about his early struggles with prompting the wrong people, and firing those that were not the best fit. He shares what he has learned about how to make these tough but necessary decisions. Lastly, we get a glimpse of the man behind the eight-figure company, as he discusses the balancing act between work, physical health, spiritual wellness, family, and mental well-being. This episode is packed with life lessons and business strategies you won’t want to miss.
Key highlights:
- Building an Eight-Figure Plumbing Company
- Promotions and Leadership in the Workplace
- The Importance of Having a Coach or Mentor
- Learning and Growing as Business Owners
- Balancing Life and Business
Connect with Andrew Aranda:
Website: themoderndaytradesman.com
Instagram: @andyaranda1
Email: andrew@themoderndaytradesman.com
Connect with Tony Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley
5 Years of the 365 Driven Podcast - EP 319
Join Tony as he celebrates the fifth anniversary of the 365 Driven podcast. In this episode, he reflects on the journey of the podcast, the highs, the lows, and how it has consistently grown over the years. Tony also shares his personal experiences and lessons learned from starting a podcast and how he has managed to rank in the top 1% globally.
Tony shares his experience of having his social media account disabled, the lessons that came with it, along with an exciting announcement for the 365 Driven podcast.
Key highlights:
- Tips for Building a Successful Podcast: Reflecting on 5 Years of Podcasting
- The Five C's of Audience Building
- The Impact of Having a Social Media Account Disabled
- Upcoming Event in Steamboat Springs, Colorado
- Video Content and Personal Growth Challenges
- Overcoming Critics and Naysayers
- Discipline, Accountability, and Showing Up
Connect with Tony Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley
Make Fitness a Non-negotiable with Fraser Bayley - EP 318
What if, in the journey to better physical health, we discovered the path to enhanced mental wellness as well? Fraser Bayley is a fitness expert who has guided high-profile celebrities such as Chris Daughtry on their path to health and wellness, and in this episode of the 365 Driven podcast, he emphasizes the importance of making your health and fitness a non-negotiable. Fraser opens up about his own personal experiences with bipolar disorder, severe social anxiety, and ADHD, and how he used these struggles to develop a unique approach to fitness that goes beyond physicality. Discover how he utilized nutrition and supplementation to wean himself off of psych medications and enhance his mental health, transforming his life in the process.
Fraser's journey explores the profound influence diet can have on our mental clarity and performance. He educates us about the detrimental impact of processed foods and inflammation and the benefits of making mindful lifestyle changes. He also shares his personal experience of quitting alcohol and the positive effects it had on his well-being. Fraser shares practical tips on navigating fitness challenges, the significance of self-care, the power of small wins, and the importance of an identity shift in overcoming such obstacles.
Fraser and Tony also discuss the importance of the quality of the calories we consume, staying hydrated, and maintaining a proper sleep routine. Fraser encourages you to elevate your baseline, commit to small changes, and be mindful of the body's feedback to adapt your lifestyle for the better. Whether you're just stepping foot onto your fitness journey or seeking to uplevel your health strategies, Fraser's insights are a goldmine of knowledge and motivation for personal growth and success. This is not just another fitness conversation, it's a lesson in life, resilience, and the power of the human spirit.
Key highlights:
- Fraser’s Journey to Health
- The Link Between Physical Fitness and Mental Health
- Diet's Effect on Brain Fog and Development
- Challenges and Identity Shifts
- The Importance of Prioritizing Self-Care
- Get Started With Fitness & Health
- Healthy Habits for 30 Days
- Upgrade Your Health and Fitness Strategies
- Encouragement for Personal Growth and Success
Connect with Fraser Bayley:
Instagram: @fraserbayley
Facebook: Fraser Bayley
Email: fraser@veguplife.com
Get Fraser’s free downloads: Superhuman Bloodwork Blueprint and Superhuman Travel Protocol
Website: veguplife.com
Connect with Tony Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley
Real Estate Wholesaling Explained with Chris Rood - EP 317
Chris Rood is a self-made entrepreneur and an expert in wholesaling and real estate investment. Chris shares his inspiring journey from being diagnosed with learning disabilities and mental illnesses in his youth, to becoming a successful entrepreneur. His experiences hitting rock bottom and going to rehab led him to personal development and starting a business that would eventually provide a six-figure income before even graduating college. He further expanded his ventures into real estate, creating a flourishing empire and providing insight into the hard work and dedication required for success in entrepreneurship.
In this episode of the 365 Driven Podcast, Chris unpacks his fearless approach to risk-taking in entrepreneurship, and the challenges and rewards of being an entrepreneur versus being an employee. He shares how his relentless hustle, hard work, and understanding of business fundamentals have been the keys to his success. Chris emphasizes the idea of "choosing your hard", either working as an entrepreneur or as an employee, shedding light on the reality that entrepreneurship is not for everyone.
Chris takes us on his journey into real estate investing and wholesaling. He breaks down the basics of wholesaling real estate, highlighting how it's similiar to what Amazon does, and discusses the concept of sourcing deals for investors. Chris dives into the harsh realities of real estate investing, including the risks associated, and the deceptive promises of gurus. Finally, Chris provides valuable advice on how to connect with authentic individuals in business and avoid the fakes out there. Tune in to hear Chris's extraordinary story and gain valuable insights into entrepreneurship and real estate investment.
Key highlights:
- Chris Rood's Journey in Entrepreneurship
- Personal Development and Risk-Taking in Entrepreneurship
- Exploring Entrepreneurship vs. Employment
- Introduction to Wholesaling Real Estate
- Real Estate Investing and Guru Mentors
- The Deception of Online Gurus
Connect with Chris Rood:
Website: chrisrood.com
Instagram: @realestaterood
LinkedIn: Chris Rood
YouTube: Chris Rood
Facebook: Chris Rood
Connect with Tony Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley
Build Happiness at Work with Lori-Ann Duguay - EP 316
What does it take for people to be happy at work? Today’s guest is here to tell us how to create a workplace culture that fosters happiness and fulfillment. Lori-Ann Duguay is a seasoned culture catalyst dedicated to transforming organizational cultures into more positive and productive environments. With over 20 years of experience in the field, Lori-Ann’s insights into leadership development and culture building are not to be missed. Tony and Lori-Ann delve into the crucial distinction between a leader and a manager, and how many organizations fall short in providing the necessary tools for people to evolve into effective people managers.
Tony and Lori-Ann discuss the modern work environment and how leaders can improve productivity while offering their employees the flexibility of working from home. Lori-Ann shares valuable insights on the importance of soft skills in leadership roles, emphasizing the critical role emotional intelligence plays in a CEO's success. Leadership skills such as these are generally not covered in the traditional education system, yet they are incredibly important for a positive and productive workplace culture.
You'll hear about the power of constructive feedback and understanding each team member's individual motivators to increase employee satisfaction and performance. Lori-Ann walks us through the four styles of motivation - dominance, influence, steadiness, and conscientiousness - and how understanding these can help create a motivating environment for everyone. Lori-Ann shares exciting news about her new book, The Happiness Factor launching today, how you can get your own copy, and what you will learn about building happiness in the workplace.
Key highlights:
- What it Means to be a Culture Catalyst
- Manager vs Leader
- Flexibility and the Remote Workplace
- Increasing Employee Satisfaction and Performance
- Improving Workplace Culture and Communication
Connect with Lori-Ann Duguay:
Website: bepeoplepowered.com
Instagram: @peoplepoweredsolutions
LinkedIn: Lori-Ann Duguay
Connect with Tony Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley
On the Mic: Podcasting with Larry Roberts - EP 315
Larry Roberts pulls back the curtain on the podcasting universe in this episode of the 365 Driven Podcast. Larry Roberts is a podcasting powerhouse and the creative genius behind Red Hat Media. After burning out in the corporate world, Larry took a dive into a new realm of opportunities. His goal was simple: to find excitement in what he was doing every day. Since 2014, Larry has been making himself a household name within the podcasting industry, speaking on stages of national and global trade events including Podfest Multimedia Expo and Podcast Movement, hosting shows that reached the top 1.5% of podcasts, and being named to Podcast Magazine’s 40 Over 40 in Podcasting.
In this episode, Larry shares his wild ride from listening to his first podcast episode, to hosting his own comedy show, leaving the corporate world, and plunging headfirst into the dynamic world of podcasting. He also shares his thoughts on understanding your podcast's purpose, setting practical expectations, and the power of consistency in everything from branding to content.
Larry gets into the nitty-gritty of personal branding in podcasting and gives you a master class on the art of stepping out from behind the mic to build connections with audiences and guests. Larry and Tony also explore the future of podcasting, emphasizing the importance of embracing video and YouTube for audience growth, and creating bite-sized content to grab attention. So, whether you're a podcasting novice or a seasoned pro, or just wanting to learn more about content creation, this episode promises a treasure trove of insights and humor.
Key highlights:
- Podcasting and Career Transitions
- The Power of Laughter and Comedy
- Common Mistakes in Podcasting
- The Importance of Consistency in Podcasting
- Niche Podcasting and Personal Fulfillment
- Personal Branding
- The Importance of Authenticity in Branding
- The Future of Podcasting and Video
Episode resources:
Book: Extreme Ownership by Jocko Willink
Connect with Larry Roberts:
Website: redhatmedia.io
Instagram: @thelarryroberts
LinkedIn: Larry Roberts
Facebook: Larry Roberts
Connect with Tony Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley
Demystifying Food Labels - with Jen Smiley - EP 314
Have you ever been puzzled by the confusing labels on your favorite food products? Well, you're not alone. This episode invites you on an eye-opening journey with expert food coach, Jen Smiley, to decode the truth about the food industry and how it often misrepresents facts to the consumer. Jen reveals the secrets behind oils in our food and the potentially harmful effects of the common ones, while revealing how she cracked the food industry code.
Jen explains how food influences our health and well-being, particularly concerning inflammation, skin disorders, and gut wellness. She illuminates the significant part our diet plays in conditions like cancer, IBS, psoriasis, arthritis, and Hashimoto's, underscoring the transformative power of making food swaps. Jen's candid interactions with her large social media following provides an inspiring look at her authentic, day-to-day pursuit of enhanced health.
Jen stresses the critical importance of reading labels and being equipped with the knowledge to make better food choices. She exposes the shocking truth about popular brands and their potentially harmful ingredients. Tune in to this enlightening episode, absorb Jen's wisdom, and start fueling your body with foods that won’t work against you.
Key highlights:
Why the food industry is misleading
How our food impacts our health, well-being, and energy
Inflammatory foods and healthier choices
Why you should stay away from soda and energy drinks
How Jen grew an engaged social media audience
Where to start with food swaps
Connect with Jen Smiley:
Website: jensmiley.com
Jen’s Freebie: freemorningguide.com
Instagram: @wakeupandreadthelabels
Podcast: Wake Up and Read the Labels
Connect with Tony Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley
You Don't Deserve Success - with Robert Walsh - EP 313
Famed copywriting maestro and bestselling author, Robert Walsh, opens up the curtains to his thriving career in this episode of the 365 Driven Podcast. Robert tales of transformation from a blue-collar worker to an in-demand copywriter—working with big names like Donald Trump Jr and Kevin Harrington of Shark Tank fame—are as riveting as they are inspiring. Tune in as Robert sheds light on his captivating transition, his early branding, and how he has brilliantly capitalized on the e-commerce and Facebook ad boom.
Robert Walsh is a multi 9-figure earning copywriter and consultant. With over $200,000,000 in sales across him and his clients, his methods, as unconventional as they are, have been the go-to methodology for some of the biggest brands and influencers in the digital marketing industry.
Robert's unique approach to copywriting is an eye-opener, shedding light on persuasive strategies and techniques that spark action. Ever controversial, his methodology might not appeal to everyone, but there's no denying its effectiveness. From harnessing the power of language that motivates, to understanding the importance of audience insight—Robert unpacks it all. Amidst lively discussions, Tony and Robert also explore the significance of authenticity, and how standing out in an industry is more about being true to oneself than following trends.
Let's also talk humility in business—the often overlooked secret ingredient to success. Robert opens up about his humble beginnings, sharing how a blend of self-deprecating humor and humility has shaped his journey and landed him some of his biggest gigs. They’ve also got you covered with some action-packed tips to become a better copywriter and a bunch of resources for budding writers out there. Join in on this informative and entertaining episode with Robert Walsh, packed with invaluable lessons, strategies, and insider insights from the trenches of copywriting.
Key highlights:
- Mastering the Art of Copywriting
- From Awkward Kid to Successful Copywriter
- Embracing Authenticity and Standing Out
- Copywriting Strategies and Techniques
- Creativity and Controversy in Marketing
- Effective Copywriting Techniques
- The Importance of Humility in Business
- Copywriting and Creative Resources for Success
Connect with Robert Walsh:
Website: copypunks.com
Instagram: @Lucid.Rob
Facebook: Robert Walsh
Claim Your FREE Digital Copy of Robert’s #1 Best-Selling Book: The Lazy Copywrighter’s Guide to the Galaxy
Connect with Tony Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley
Being Real in a Digital World - with Mike Fabber - EP 312
At a time when people will say whatever they have to say not to get canceled, being real and authentic is not as common as it should be, but is critical for attracting the right people to your circle. If you are always worried about saying the wrong thing or having people upset with you for your stance on a topic, then you are going to have a harder time making meaningful connections and building your brand.
You won't want to miss this episode as Tony sits down with the dynamic Mike Fabber, a renowned sports coach, high-performance success coach, speaker, and author who has cultivated a meaningful connection with his audience through social media and hosting events. Mike and Tony tackle the significance of authenticity and staying true to oneself even in the digital age, where being a thought leader is rare. They also dive into the passionate world of sports culture and its connection to the business world.
Mike Fabber is the founder of UnleashU, which features leadership conferences that connect like-minded people for networking and an unforgettable experience. Mike is known as a "serial entrepreneur", owning several businesses and helping other businesses grow. He is also the Executive Director of the Joseph Patrick Fabber Memorial Foundation, with the mission to prevent suicide, anti-drugs, and anti-bullying.
In this episode, Mike and Tony reflect on event planning amidst the pandemic and the lessons that were learned during that time. You will hear about what goes into planning a successful event and gain insights into the importance of taking risks and learning from mistakes. The discussion further extends to the world of digital marketing, the rise of the new app Threads, and the perils of digital scams. Lastly, Mike and Tony converse about the resilience required in business, opportunities for financial success, and ways to enhance your business.
Quote from the episode:
“You can have it all. You got to be willing to fight long enough and hard enough to have it.” - Mike Fabber
Key highlights:
- Reflection on lessons from the Pandemic
- Why Tony calls his events Advance and not Retreat
- The economics of hosting events
- Why hard times make you better
- Building wealth in a down economy
- What you should be doing if you are making less than $10k a month
- How to start investing in yourself
- 2 easy ways to make $100,000 with limited skills
Connect with Mike Fabber:
Website: www.coachmikefabber.com | unleashingunow.com
Instagram: @thecoachmikefabber
Facebook: Michael Fabber
Connect with Tony Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley