Fancy Cars & Making Money - with Tony Whatley - EP270

Tony Whatley talks about his passion for performance cars, and how so few understand the missed business opportunities that come with owning them.

Ordinary people view cars as a waste of money or "depreciating assets" because they don't understand how the car game is played.

In this episode:

  • Learn how automotive clubs and communities can generate millions in sales, referrals, and opportunities.
  • Why you should never lease a Lambo for clout.
  • Learn what type of vehicles to buy that can actually increase in value, as you own and enjoy them.
  • Discover business tax benefits for certain vehicle purchases.

When Social Media is Unsafe - with Kim Karr - EP 269

With the prevalence of cyber bullying and the alarming rate of suicide, especially in young teenagers, it is important that we all become more aware of the detrimental effects of social media. Although bullying has been an issue for all generations, the youth of today are dealing with a different type of bullying that can feel almost impossible to escape from. Avoiding where the bully might hang out, or running to the safety of your home doesn’t work anymore because the bullies can be found all over the devices so many of us are attached to.

In this episode, Tony talks to Kim Karr about the very important work she is doing to combat cyber bullying and educating others on how to be a “digital first responder.” Kim Karr is a co-founder of the non-profit called #ICANHELP where she shows students and adults how to use Digital4Good. #ICANHELP is an effective, outcome-based program, and has received recognition from Aaron Judge of the New York Yankees and major tech companies like Google, Twitter + Facebook. #ICANHELP celebrates youth innovation, empowers digital changemakers and promotes digital safety. Kim has presented the #ICANHELP program to over 470,000 students, has impacted 12.5 million, and has been instrumental in taking down a thousand negative social media sites.

Kim shares why she started her non-profit after 13 years of teaching and why it is so important for everyone to learn how to use social media for good and uplifting others, instead of tearing each other down. So many people don’t know how to respectfully disagree with others or even filter the type of content they are taking in every day. Kim also shares how to talk to youth about using social media in a safer and more productive manner.

Key highlights:

  • How Kim got involved in her mission of teaching others how to use social media appropriately
  • We need to focus on people first and realize their behavior can be an indication of something being wrong
  • The shift that is happening of people wanting realness online
  • The stats of cyberbullying and how depression and anxiety have increased dramatically during COVID
  • 50% of kids are addicted to a device and ADHD is rising
  • Suicide has increased 200% for 10-14-year-olds in recent years
  • We’re not in a mental health crisis, we’re in a mental management crisis
  • Tony’s experience with a bully growing up
  • How to be a digital-first responder
  • What should parents look for to keep their kids safe?
  • We all need to learn how to manage our social media use
  • Freedom of speech shouldn't apply to hurting other people for no reason
  • How Tony forms his opinions based on research and not a knee-jerk reaction
  • Kim’s thoughts on “cancel culture”
  • The algorithm is real - people just see what they want to see and get brainwashed
  • How Tony identifies in politics
  • Polarizing content gets attention and people fall into the trap - you have to be careful with what you consume
  • Not controlling your emotions is a sign of weakness
  • What Kim’s nonprofit helps with
  • Kim’s “Digital For Good” event and how you can get involved to get visibility for your brand

Episode resources:
#ICANHELP free resource guide: Reporting Issues on Social Media & Parent Guidelines on Social Media

Connect with Kim Karr:
Website: Icanhelp.net
Instagram: @icanhelpofficial
Facebook: ICANHELP
Twitter: @icanhelp
TikTok: @icanhelpofficial
LinkedIn: Kim Karr, #ICANHELP
Email: kim@icanhelp.net

Connect with Tony:
Instagram: @365driven
Facebook
LinkedIn


5 Tips For Coaches & Consultants

Five tips for my fellow coaches and consultants. 😎

1. Nobody will hire someone that has more perceived issues than they do. Control your craziness, meltdowns, and drama. It doesn't serve you. There is a fine line between being vulnerable online, and oversharing.

2. You'll never gain clients by shaming or guilting them into becoming your clients. Look, I get it; It seems cool nowadays to be the "blunt, tough-love" messenger. Everyone wants to be Andy Frisella, without Andy's years of work to build his brand, and his results. I'm very direct, but I also know there are a few ways to relay the same message. Ask yourself if your post shames and pushes people away, or if it encourages them to improve. I see a lot of fitness coaches failing this awareness.

3. Not gaining clients? Your consistency likely sucks. Your accountability likely has limited evidence to be found. Your discipline is lacking in glaringly obvious aspects of your life. Coaching is a full-time career, yet some of you seem to believe part-time consistency, part-time discipline, part-time content creation is going to attract clients who want to improve their accountability, discipline, and skills.

4. Great coaches live and lead by example, and demonstrate results in what they offer to help others with. Too many people want to coach something, before they've achieved results in something. A personal branding coach should have an established personal brand. A life coach should have a successful dream life that people aspire to achieve. A business coach should have built/managed a successful business. A fitness coach should appear fit and strong. A public speaking coach should have spoken on many stages. A mindset coach better have achieved at high levels of competition or overcome adversity.

5. If you are using the internet to market yourself, don't cheap out on your website and personal branding. Nothing screams amateur like a beginner level do-it-yourself website, or phone selfies as your headshot images. Professional headshot photos cost less than $500 and last for years. A professionally designed website only costs $3K-5K on average. If you can't afford that, I wouldn't hire you to coach me at anything. It's a very low investment that instantly places you above the majority you'll be compared with. Unless you have experience building professional websites, hire someone, because we can tell when you cut corners.

I hope this helps you. I want to see you win. 😘

-Tony


Hard Truth About Coaches - with Mike Claudio - EP 268

The coaching industry sometimes gets a bad rap due to the fake coaches out there, but that is because a lot of coaches are chasing money and not actual impact. So many of them are targeting the wrong audience and can’t deliver the guidance and results that their targeted audience is looking for. Maybe they have the answers to a certain problem but are placing their offer in front of the wrong people, overcharging, and then not delivering. With the industry having a low barrier to entry, there are going to be people out there not operating ethically. This in turn makes them look like a fraud. Operating in ethics and integrity is what separates great coaches from the rest.

In this episode, Tony talks to fellow business coach Mike Claudio all about how to find the right coach for you. Mike Claudio is a husband, father, entrepreneur, speaker, and author who focuses on making an impact with every conversation he has. He is the owner of WinRate consulting, a business coaching and consulting company focused on the construction industry, and the founder of A Champions Shoes, which is a nonprofit with a mission to foster confidence in children by providing new, name-brand shoes to kids all over the country. He is also the host of The Big Stud Podcast, and author of #TooStrong: How to Win Fast and Win Often in a World Full of Obstacles.

Mike and Tony are both coaches that do not shy away from the honest and hard truth of what it takes to build a successful business. Mike has coached over 300 companies successfully by operating with a “help first” mentality and emphasizing the importance of critical thinking and accountability. Tune in to learn the truth about the coaching industry.

Key highlights:

  • Why people don't get big results from a $1000 course
  • Lack of self-awareness is what costs and wastes so much time and money
  • How Tony and Mike attract the right people into their coaching programs
  • How the most effective leaders operate
  • Why the coaching industry gets a bad rap at times
  • Mike’s turning point of when he decided to coach other people in their businesses
  • What makes a great coach?
  • You don't have to have the "normal" business hours of everyone else
  • Tony’s morning routine and why he doesn't work out in the morning
  • Tony’s advice for structuring your day the way that is best for you
  •  Mike explains why coaching costs what it does: It's not about what it costs now, but where you want to be in 12 months
  • How to find the right coach for you

Connect with Mike Claudio:
Website: MikeClaudio.com
Instagram: @winrateconsulting
Listen to the Big Stud podcast

Connect with Tony:
Instagram: @365driven
Facebook
LinkedIn


Odd People and Awareness - with Kyree Oliver - EP 267

 

We have all heard the advice, “fake it until you make it”, but there are issues with this mentality because it comes off unauthentic, which in turn makes it difficult for you to get respect. Making genuine connections, building rapport, and being self-aware, is going to take you much further toward your goals. In this episode, Kyree Oliver emphasizes the importance of being authentic in a world full of people being fake.

Kyree Oliver is a former Division-1 football player and current digital marketer/men's coach. He attributes most of his success in business to his ability to understand and empathize with almost anybody in almost any position. This has lead to $100 million in revenue generated from Facebook ads as well as thousands of lives changed through his coaching and speaking. With his interest in human psychology and ability to be very self-aware, he helps other men to settle their souls.

There is much less stress in being who you really are instead of trying to fake your way into certain groups that you think might aid in your success. You won't get the respect of the people you want respect from, because they will know you aren’t being authentic. In this episode, Kyree and Tony talk about the importance of doing the inner work to love and know yourself and create authentic content that will foster rapport and attract genuine connections.

Key highlights:

  • How Kyree got interested in human psychology
  • How Kyree helps men with their masculinity and finding their soul
  • How to tell if a man is full of BS by looking at their wife when they're talking
  • The value of earning your way into rooms with influential people vs. paying to spend time around them
  • Tony and Kyree’s thoughts on unethical coaches
  • The problem with the “fake it until you make it” mentality
  • Don’t burn your integrity for your business
  • How to create authentic content
  • Tony and Kyree’s social media engagement strategy
  • Dealing with negative comments online
  • Knowing if you should join a group or not
  • Becoming self-aware and doing internal work to actually love yourself
  • Find out how people view you

Connect with Kyree Oliver:
Instagram: @kyree
Facebook: Kyree Oliver

Connect with Tony:
Instagram: @365driven
Facebook
LinkedIn