Boss or Leader? - with Dave Ferguson - EP 361

Dave Ferguson is an internationally respected executive coach, speaker, facilitator, and author, in the areas of leadership and personal development. In this episode, Dave peels back the layers of what truly makes a a great leader. He’s not just talking about the corner-office execs; this conversation goes into the heart and soul of leadership, pulling from the wisdom of generations and the humility required to really serve and empower others.

Dave and Tony swap stories that reveal the core of leadership development—stories that reflect the shift from being a learner to a teacher, and then merging the two as a staple of good leadership. Dave covers the importance of self-education, the vitality of fostering a leadership culture within organizations, and the empowering strategy of 'leading up.'

Dave emphasizes the critical role of feedback in honing one's leadership skills, the art of building confidence through genuine connections, and the ever-present need for authenticity—especially in the age of social media. This episode is packed with the kind of truths that serve as the guide for anyone looking to lead with integrity and a relentless drive for personal growth. Tune in for these powerful insights that will leave you contemplating not just how to lead, but how to live.

Key highlights:

  • Lessons in Leadership and Learning
  • Leadership Development
  • Developing Leaders Through Critical Feedback
  • Building Confidence Through Authentic Leadership

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by Alexi Cortopassi

Reinvention & Professional Titles

Here's some advice on professional titles and their marketing value.

Yesterday I was speaking to a group of coaches and a few of them were just starting out their coaching careers.

They were getting too hung up on trying to be creative with their job titles. I can relate, as I did the same back in 2016.

Rather than using "Business Coach", which I thought sounded too boring or basic, I was thinking of using "Business Strategist" or "Entrepreneurship Mentor" or other fancy combinations of words.

This was ego speaking. I wanted an elevated sounding job title, just like we seek in corporate settings. I didn't want to be lumped in with a sea of average business coaches.

The huge problem with trying to be clever with professional titles, is that you miss out on all the search engine results you'd receive by using a title that people actually search for.

Hardly anybody is searching Google for "Entrepreneurship Mentor" or "Business Strategist", no matter how cool that sounds to you.

They are seeking a Business Coach, or an Executive Coach. Possibly even a High Performance Coach. Use titles people actively search for, and chances are you'll get more opportunities for clients finding you.

One of the newer coaches yesterday was struggling with using "Life Coach" because she sees so many frauds in the space, with little actual life experience, and certainly no education or credentials to back up the profession.

She had a masters degree in psychology and also worked as a therapist for several years. She had all sorts of credentials and certifications.

I explained the same ego situation I went through, to bring her clarity.

A generic title doesn't make you a generic coach. Your potential clients will seek out the qualifications and proof from each of the coaches they evaluate to work with, or at least they should.

Use the title that will benefit you with being discovered, not the one that serves your ego or competitiveness. Your results will stand out, if you have them. That's what will separate you from the others.

On another topic; If you truly want to reinvent yourself, you must also have the courage to shed the following:

  • Your identity built on previous careers that no longer serve your future.
  • The acronyms like "MBA, CPA, PMP" etc. that no longer describe where you're headed (people use these for ego and validation btw)
  • Still defining yourself within previous industries that no longer serve you.
  • Societal beliefs and actions that limit you from your future.

The courageous ones will get this, they've already moved to the other side of this. The others will wonder if they could do it. The scared will feel defensive about this subject.

-Tony

by Tony Whatley

Influencer Marketing Strategy - with Dan Coughlin - EP 360

 

Dan Coughlin is the co-founder of Get Hyped Media, and in this episode, he unravels the intricate world of influencer marketing. Dan tackles the industry's surprising lack of structure, despite its multi-billion dollar stature, and debunks the myth that bigger influencers are always better. Dan shares his unique transition from electrical engineering to leading an influencer marketing agency and provides valuable insights for businesses on how to navigate this space with limited budgets.

This conversation goes beyond just influencer size, shedding light on the importance of authenticity and strategic A/B testing with micro and mid-tier influencers. Dan also delves into the recent FTC guidelines, stressing the significance of transparency in sponsored content and the potential pitfalls of reposting without proper permissions. As Dan explains the intricacies of legal agreements and the impact of content choices on brand safety, he offers a personal perspective on the power of repurposing content for your marketing needs.

Dan and Tony also discuss the importance of aligning influencer personalities with brand values and the role of foundational digital marketing strategies in the success of influencer campaigns. From discussing bot followers to advocating for a data-driven approach in content promotion, this episode leaves no stone unturned. If you're keen on maximizing business potential through collaboration and influencer marketing, or looking to build your personal brand, this episode with Dan Coughlin is a valuable resource.

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by Alexi Cortopassi

Create Content That Stands Out - with Heather Parady - EP 359

Heather Parady is the host of the podcast “Unconventional Leaders”, which has over a million downloads, and in this episode, she candidly shares her journey. Heather veers from the traditional entrepreneur archetype and leans into her passion of being a creative. She brings a unique perspective on tenacity, the art of character development, and the importance of following your passion. This conversation brings hope for anyone struggling to align their career with their true calling and showcases the strength in embracing one's creative instincts over conventional success metrics.

This episode is a testament to how embracing humor and playfulness can turbocharge the creative process. Heather opens up about her early struggles to find a balance between making ends meet and nurturing innovation and creativity. With Heather's insights into crafting content that catches attention, this episode covers the laugh-out-loud side of creativity that can turn even the driest topics into learning and entertainment.

If you enjoy this episode, you can see Heather speak in person at the upcoming 365 Driven Advance in Costa Rica June 8-13. Details here: 365driven.com/advance7

Episode resources:

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by Alexi Cortopassi

Pursue an Endgame of Freedom - with Jason Sisneros - EP 358

Jason Sisneros is a titan of entrepreneurship who has successfully navigated the high-stakes world of scaling, selling, and exiting businesses. Jason's journey is nothing short of inspirational, as he takes you through the rollercoaster ride from his initial setbacks to becoming a master of turnarounds and private equity. But it's what he does with his hard-earned freedom that truly captivates, as he delves into his philanthropic endeavors, his fight against domestic violence, and his passionate mission to eradicate child trafficking. His story is a powerful testament to the remarkable difference one individual can make in the world after achieving financial independence.

Jason and Tony reflect on the deeper meaning behind entrepreneurship and the vital role it plays in shaping a purpose-driven life. They shed light on the intersection of business and personal values, discussing how true fulfillment often stems from helping others and standing up against societal control.

In a powerful call to action, Jason spotlights the necessity of civic engagement, particularly in the global fight against human trafficking. He provides an inside look at the commendable success of CERT Ministries in rescuing individuals from exploitation, underscoring the critical role of public awareness and intervention. This episode concludes with an empowering message of personal responsibility, urging listeners to remain vigilant and proactive in protecting our communities. This is an invitation to consider the expansive impact of financial freedom – an opportunity to create positive change and leave your mark on the world.

Episode resources:

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by Alexi Cortopassi

Gratitude Drives Positive Impact - with Hunter Ballew - EP 357

 

Hunter Ballew returns to the 365 Driven podcast, bringing with him a story of triumph, faith, and entrepreneurial spirit that's sure to capture your attention. From acquiring Cornerstone Construction to the exploding success of RoofCon, Hunter's journey is a testament to what's possible when vision meets purpose. This conversation takes you behind the scenes of these monumental changes, showcasing the hard-earned lessons and strategies that have shaped his path from the outset of the pandemic to the present day.

Hunter emphasizes the significance of having a clear vision and surrounding yourself with influential thinkers, a philosophy that has deeply impacted the roofing industry. Hunter explains how the introduction of personal development into professional spaces has cultivated a new breed of leadership, transforming the way the industry approaches growth and success. The presence of motivational speakers at industry events, a strategic move by Hunter, has sparked a cultural shift towards self-improvement and leadership.

The core of Hunter's mission is to lead a revolt against mediocrity in all facets of life. Whether it's health, wealth, faith, growth, relationships, or legacy, this episode is an invitation to join a movement of community leadership that prioritizes purpose over profit.

Episode resources:

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by Alexi Cortopassi