Mastering Storytelling in Marketing - EP 368

Can you imagine turning your business around by simply telling a better story? That’s the transformative power of storytelling Tony is exploring in this episode. He explains how a compelling narrative can revolutionize personal branding, content creation, and overall business success. By focusing on present achievements and future goals, your story can directly align with your desired outcomes—whether it’s increasing sales, attracting more clients, or building influence.

You will also get practical tips on mastering soundbites for media and public speaking. Learn how to deliver impactful, concise statements that resonate across various platforms. Tony also stresses the importance of extending your comfort zone for success, illustrating this with personal stories of overcoming public-speaking fears and treating content creation as a serious endeavor. By consistently improving and stepping out of your comfort zone, you can make a lasting impact and ensure your message is memorable. Tune in to discover the full spectrum of storytelling techniques that can propel your business to new heights.

Key highlights:

  • The Power of Storytelling in Business

  • Positioning Yourself as the Hero vs Knowledgeable Guide

  • The Wisdom of Classic Psychology Books

  • Mastering Soundbites for Media Success

  • The Art of Storytelling in Interviews

  • Storytelling and Brand Building Essentials

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Purpose-Driven Success in Business - with Ty Backer - EP 367

Ty Backer is the CEO and founder of TC Backer, a mid-eight-figure roofing and home improvement company, and host of the podcast Behind the Tool Belt. Listen in as Ty shares his inspiring journey from starting as a one-man operation to building a thriving multi-state business. Discover the critical role of delegation in transforming his company and how Ty's initial resentment turned into a passion for creating meaningful careers for his employees. Ty's story exemplifies the power of perseverance, learning from past experiences, and the impact of empowering a team.

Ty and Tony explore the challenges of early entrepreneurship, including the difficulty of delegating tasks and the necessity of wearing multiple hats. Ty offers valuable insights into overcoming these hurdles by finding and trusting the right team members and shifting from micromanaging to inspiring and supporting a team. He also highlights the importance of personal development and leadership growth, emphasizing how investing in oneself and others can lead to greater organizational success.

Ty also shares his journey of overcoming imposter syndrome and self-doubt, focusing on the transition from self-centered motives to a purpose-driven approach. Hear about his transformative experience of conquering public speaking fears by focusing on serving the audience, culminating in a powerful moment at RoofCon. This episode underscores the significance of authenticity, mentorship, and empowering leadership in building a successful business. Be sure to tune in for more insights and stories that will inspire and guide you on your entrepreneurial journey.

Key highlights:

  • Building a Successful Roofing Business
  • Lessons in Delegating and Empowering Employees
  • Leadership and Personal Development Growth
  • Overcoming Imposter Syndrome and Self-Doubt
  • Authenticity and Impact in Public Speaking
  • Empowering Leadership and Decision-Making

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Aspiring Influencers, Speakers, Coaches... Here's the Truth

Aspiring influencers, coaches, and speakers want the results but not the truth😮

It's easy to become distracted by looking at the financial and lifestyle success of those who've built authority, recognition and fame.

You'll observe their appearance, their communication skills, their branding, and their content style. You'll compare yourself and maybe even believe you could do the same, or better.

Watching these influential people, they seem to make everything look so effortless and easy. You wonder why you are working so hard, when you could just do what they are doing.

They'll announce six-figure and seven-figure course launches. Wow! They sold over a million in one weekend? Amazing!

They'll receive six-figure book deals from publishers, on a book that hasn't even been written yet, based on their name.

You'll see them on big stages, alongside big names. They appear on hundreds of podcasts, TV, and in the press and media.

Now for the truth.

Putting aside the frauds that are faking it, there are legitimately successful people in the influencer, speaker, and coaching space. Let's focus on the real deal people for a moment.

Speaking from experience, I've earned six-figures in a week on course launches. I stand on some big stages with big names. I've been on hundreds of podcast interviews, TV, magazines, and even appear in a couple films.

These results are entirely possible. Some of you have even purchased those 997 buck courses from influencers who've had legitimate results, with the roadmap they literally used.

You'll spend thousands on a fancy website or landing pages. You'll invest in all the automations and CRM software. You'll hire a brand strategist, a speaking coach, a video editor.

Some of you are are fortunate to have a sizable financial advantage to hopefully accelerate results.

But you don't get the results that the big names are getting.☹️

Why?

It's because those results you desire won't happen until you've built the audience, the huge email list, the subscribers, the community, the relationships, or the authentic followers.

You're missing the people. Doing this the right way takes YEARS not months. That's the truth people don't want to hear.

It's not easy to build the people. It requires dedicated effort daily, constantly providing value and support of others. It requires building your personal brand and coaching business full-time, just like any other job. If you treat this like a hobby, you should only expect hobby results.

PS: Those with a lot of money are often the first ones to quit at building this. They incorrectly assume their financial wealth can buy faster results. They feel entitled that they can skip the line. Money can buy all the fancy media and digital assets, but it can't buy the people.

It's like going to the gym, results take years. No amount of money can allow you to skip the workout to get the results.
That's the hard truth. 🧡


Parallels of Power: Lessons from Roman History - with Jeremy Ryan Slate - EP 366

How can lessons from the fall of Rome help us navigate today’s political landscape? Jeremy Ryan Slate is back on the 365 Driven podcast to explore the striking parallels between ancient Rome and modern America. Jeremy holds a master's degree in Roman History and he brings his expertise to this episode to draw parallels to modern America and the lessons we can learn from Rome’s fall. Jeremy kicks off by examining the pivotal changes of 1913, including the introduction of the income tax, the 17th Amendment, and the Federal Reserve Act, and their lasting impact on American politics. Jeremy then dives into the significance of emperor worship and propaganda in Rome's transition from a republic to an empire, and shows how these historical events provide a perspective on our current political struggles.

Jeremy then journeys through the extensive history of Rome, from its founding in 753 BC to the fall of the Western Roman Empire in 476 AD, and beyond to the Eastern Empire's collapse in 1453. Understanding Rome's evolution from kingdom to republic to empire offers rich insights into the factors that led to its decline, such as poor leadership, economic turmoil, and military crises.

You will learn about the decline of the Western Roman Empire and its financial and political woes, echoing modern federalism in the United States. Evaluating the stories of key figures like the Gracchi brothers, Gaius Marius, Lucius Cornelius Sulla, and Julius Caesar, we can extract valuable lessons on reform, conflict, and power struggles. Additionally, Jeremy touches on the relevance of Roman history in today's social media-driven discussions and underscores the importance of community involvement and independent thought in navigating contemporary politics. Tune in for a compelling exploration of history that resonates powerfully with our present.

Key highlights:

  • The Decline of Empires and Republics
  • Timeline of Rome's Changing Leadership
  • Rise and Fall of Roman Empire
  • Caesar's Rise to Power
  • Roman Empire, Greek Influence, and Collapse
  • Understanding Empires and Political Parties

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Business Cults & Integrity in Personal Development - Tony Whatley - EP 365

In this episode, Tony Whatley speaks about business cults and the lack of integrity in the personal development industry. Topics covered include:

  • Alpha Male Bootcamps
  • Women’s Health & Wellness cults
  • Sales Training groups (especially car sales backgrounds)
  • Flex and Flash gurus (selling the hope of lifestyle)
  • Fitness gurus on steroids
  • Business Cults
  • Machiavellian tactics

Cult Leadership Tactics. Here are the 10 common identifiers usually found within a cult.

1. The leader is charismatic and attracts attention. Usually has a level of intrigue or mystery about themselves. Can be unpredictable at times. They'll sometimes label themselves as prophets or that they have almost God-like characteristics or skills.

2. The leader knows how to grow an audience of followers. They understand that it's easier to get people to join when they are in a financial struggle or they feel lonely.

3. There is a defined business model that generates huge profits for the leader, and some of the Lieutenants that report directly to him or her. There are usually defined levels within the membership, starting from a low-priced base, a midrange level, and a top level. Each of these levels seems more prestigious than the level below it, and serve to make members aspire to level up (thus, spend more)

4. The psychology of "Us vs Them" is deployed heavily within the organization. The leader teaches the members to distrust anyone outside of the group. The leader makes the members feel they are part of an elite private club, and that they are better than other people outside of the club. Think about how odd this is, especially if you understand most in the group are struggling or lonely, not actually "elite".

5. The leader introduces "insider speak" within the community. These are trite little phrases or sayings that are often repeated by the leader, and show up in the external words and writings of the members. This insider speak is a way of signaling to other group members that you're in the club. It's the "IYKYK" handshake.

6. Members are manipulated to remain in the club through gained notoriety and acknowledgment within the club. They are led to believe they are better members if they contribute more money and time to the group. They are made to believe they are part of something much bigger than themselves, and that it's unsafe to leave the group. People fear the potential backlash of leaving, so they remain.

7. The leader accepts no criticism, and dissent is punished publicly. Naysayers or skeptics are removed immediately, by shunning or banning them. Those who remain in the group are encouraged to no longer associate or support former members. On social media, they'll block or unfriend you. A former member's stellar reputation may experience a smear campaign, especially if they are a whistle-blower.

8. Each cult has regular gatherings and ceremonies. These are opportunities to publicly praise the best members, encourage more donations or leveling-up ranks by investing more, and to allow the members to visually see they aren't alone. Expect "insider speak" in most member conversations, especially from the leader on stage.

9. The leader eventually earns enough to invest in real estate, a formal gathering place or compound. A place where they can teach others to enroll more members, have private gatherings, and indoctrinate their beliefs into members and staff.

10. The leader would never dare to reveal these tactics above to their members, as they profit from the low awareness of others.

Comments or feedback? Find Tony on Instagram @365driven