Millions of YouTube Subscribers - with Sean Cannell - EP 300
With the popularity of video content skyrocketing on platforms such as Instagram, TikTok, Facebook, and of course YouTube, it is becoming more apparent that as an entrepreneur, you should be taking advantage of these platforms to reach your ideal customers. The most effective and powerful entrepreneurs are those that know how to tell their message, create engaging content, build that know, like, and trust factor, and bring people into their world. One of the most valuable skills in the modern era is knowing how to reach your customers through video content, and according to Sean Cannell, video podcasting is one of the biggest opportunities in 2023. In this episode of 365 Driven, Sean explains exactly what you need to get started with video content today.
Sean Cannell is the CEO of Think Media and host of the Think Media Podcast. He is one of today’s leading online video experts and the world’s most-watched YouTube strategist. Sean has been featured on Forbes.com, CNBC, Social Media Examiner, Entrepreneur.com, and Success.com. After growing an eight-figure income as a “Tech YouTuber,” he built a multimillion-dollar online video education company that he still runs today. Sean is also an international speaker, coach, and prolific content creator. His mission is to help ten thousand purpose-driven people create a full-time living with YouTube.
Creating video content can be intimidating and you might already have a bunch of excuses as to why you can’t get started. What is waiting for you on the other side of consistently releasing videos, is more leads, more impact, more customers, more purpose, more personal development, and more growth for your brand and business. Sean urges you to punch fear and perfection in the face, just get started where you are right now, and grow from there. Sean’s simple and accessible approach squashes any barriers or excuses you might have and sheds light on the important aspects that you should be paying attention to in order to gain traction with your content, whether that be long or short-form videos. If you haven’t thought about getting on YouTube, Sean reveals what you are missing out on, and why you should take advantage of the platform to optimize your brand.
Key highlights:
- How Sean got started with video content
- Why entrepreneurs should release content on YouTube
- Getting over the fears and hurdles of starting with video content
- Do downloads, views, comments, and likes matter?
- Sean’s perfect video recipe for getting more views and attention on YouTube
- The biggest mistake that 99% of entrepreneurs are making with video content
- What makes a good YouTube thumbnail?
- How to get people to click on your videos
- The importance of hooking people in within the first 3 seconds
- Key metrics for hacking the YouTube algorithm
- How to get started in the next 24 hours
Resources mentioned in the episode:
YouTube Secrets by Sean Cannell
Join 365 Driven in Portugal July 3-7
Connect with Sean Cannell:
Website: seancannell.com
YouTube Channel: Think Media on YouTube
Instagram: @seancannell
Facebook: Sean Cannell
Twitter: @seancannell
TikTok: @thinkmediaofficial
Podcast: Think Media Podcast on YouTube
LinkedIn: Sean Cannell
Connect with Tony Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley
Sustaining Habits and Building Authority - with Chris Warnes - EP 299
Too often when people fail at something that they have been working hard toward, the default reaction is to give up or rebound hard in the opposite direction, but it doesn’t have to be so extreme. Or maybe the opposite is true and you reached a big milestone you have been aiming for, so you celebrate big and then fall off the wagon. When you fail at something or even reach your goal, that doesn’t have to be the end. Failure can be a great gift that teaches you very valuable lessons if you know how to pay attention. Success also teaches you a great deal, but don't lose sight of the habits that got you there. Sustainability and consistency are the keys. Chris Warnes is a great example of how to build and maintain a successful business and authority, and how to take failure as a lesson.
Chris Warnes is a serial entrepreneur, independent watch dealer, business coach, life mentor, speaker, and author focused on self-awareness, purpose, spirituality, mindset, leadership, company culture, and the true meaning of entrepreneurship. After two tours in Iraq with the Army, Chris was awarded The Purple Heart and now lives, breathes, and teaches the warrior mindset. His companies operate from the culture and core values that he lives by and represents. His care for people, discipline, and accountability sets him apart from others. In over 15 years, Chris has built six companies, including online fitness coaching, a full-service gym, real estate investing, dealing high-end timepieces, Warrior Consulting, and most recently, a Non-Profit. Chris has recently also become two companies’ managing/equity partner for his leadership, expertise, and knowledge.
In this episode of the 365 Driven Podcast, Chris shares what he learned from a near-death experience while serving in the military, and why we need to shift how we view failure and see it as an opportunity to learn and grow. The journey is more important than the finish line, and once you reach that finish line, don’t take it as an excuse to go back to old habits, but instead celebrate, and then get back to work. Chris also shares how he built his online presence and became an authority in the fitness industry, and now coaching space. People often think they don’t have the credibility or knowledge to be an authority in their space, but Chris and Tony offer a different perspective and share how you can get started creating content today.
Key highlights:
- What Chris learned about himself in combat after serving 2 tours in the military
- Chris and Tony’s thoughts on 75 Hard
- Why you should see failure as a lesson
- How Chris pivoted his business to meet market demand
- How to create content that will build authority and an audience
- Chris’ words of advice for people that have a goal but are afraid to pursue it
Episode resources:
Join 365 Driven in Portugal July 3-7
Connect with Chris Warnes:
Website: chriswarnes.com
Instagram: @chriswarnes_og
Facebook: Christopher Warnes
Podcast: The CW Clinic
LinkedIn: Chris Warnes
Get Chris’ book: Dominate Your Day
Connect with Tony Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley
Lamborghinis & Airplanes - with Steve Currington - EP 298
To attract your ideal audience and the kind of people you want to be surrounded with, the key is to be your true self and stop trying to make everyone like you. No matter what you do, there will always be people that have negative things to say, and that can increase as you become more successful. Instead of being the person you think other people want you to be, or copying someone else you see online, build your own personal brand by being yourself and the right people will follow. Steve Currington has a great story of building his personal brand by being true to himself and following the guidance of a great coach.
Steve Currington is a well-known mortgage banker and entrepreneur. He is a VP at CrossCountry Mortgage and has become a prominent figure in the industry. Steve has been recognized as one of the top mortgage originators in the United States. Steve is also known for his philanthropic work in the Tulsa community and has been actively involved in a number of charitable organizations, including the Make-A-Wish Foundation, St. Jude, and the Cystic Fibrosis Foundation, and has been recognized for his contributions to the community. In addition to his professional and philanthropic work, Steve is also an avid car enthusiast and uses his love of cars to connect with people in the automobile industry. In 2019 Steve took his love of Lamborghini to the internet and created the YouTube channel LambroSteve to highlight his cars and share his experiences outside of the mortgage company he runs.
In this episode of the 365 Driven Podcast, Steve and Tony discuss the true value of hiring a business coach and how to know if you are ready to make that commitment. Steve shares how he got into the mortgage business, how he overcame substance addictions and traded them for Lamborghinis and airplanes, and how he uses them as marketing strategies.
Key highlights:
- The true value of a business coach
- How to become a leader before you are recognized as a leader
- How Steve found his “purple cow”
- Steve’s reasons for having exotic cars and an airplane
- Benefits of having expensive hobbies
- Why Steve decided to utilize social media more, and how he went viral on YouTube
- The Lambo effect
Books mentioned in the episode:
The Ultimate Sales Machine by Chet Holmes
Go for No by Richard Fenton
The Big Short by Michael Lewis
Purple Cow by Seth Godin
Connect with Steve Currington:
Website: stevecurrington.com
Instagram: @lambrosteve
YouTube: youtube.com/@LambroSteve
Facebook: Lambro Steve
Connect with Tony Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley
What Is Your Purpose? - with Jesse Elder - EP 297
Everyone wants to find their purpose and operate from that place, but what if we are chasing our purpose in the wrong way? Purpose is not something you have to achieve, it is what you are. You are either allowing yourself to be who and what you are, or you are restricting who and what you are. Every person has a unique function and by being who you are meant to be, there are amazing byproducts. Jesse Elder helps people dig into who they truly are and live a life that is authentically aligned with that unique purpose and vision.
Jesse Elder is a speaker, mentor, entrepreneur, and all-around lover of life. He has devoted his life to sharing his principles of self-mastery with people all around the world. Through his popular Mind Vitamin videos, online courses, events, and private coaching, Jesse teaches others how to create their own success and fulfillment, reclaim their personal freedom, and master their reality.
In this episode of the 365 Driven podcast, Jesse shares his upbringing of being homeschooled, watching his dad get arrested and go to prison for standing up for his beliefs, and how that shaped his view of the world. Jesse talks about his experience growing up learning martial arts, and how getting into a fight at 19 gave him the reality check that propelled him to question everything he thought he knew. He realized everyone feels like they know the truth, but we all can’t think the same thing about everything. Jesse had been seeking the truth, but he came to realize that he never actually wanted to feel as though he had arrived at the truth. He stopped asking what is true and started asking what is useful. Tune in for more.
Key highlights:
- The purpose of pain
- Our relationship with fear
- The problem with inauthenticity
- How to stay connected to your intuition
- How Jesse helps people connect to their true purpose
- How to be emotionally sovereign
- A simple exercise to get connected to your purpose
- How to create content that people will resonate with
Connect with Jesse Elder:
Website: jesseelder.com
Facebook: Jesse Elder
Instagram: @timepiercer
Connect with Tony Whatley:
Instagram: @365driven
Facebook: 365 Driven
LinkedIn: Tony Whatley