The Private Equity Game - with Adam Coffey - EP 348
Have you ever wondered how some businesses seem to skyrocket in value and experience seamless transitions, while others stagnate? Adam Coffey, the maestro of engineering multi-million-dollar exits, joins Tony to offer a map for entrepreneurs aiming to scale their enterprises and prepare for that lucrative sale. His unique blend of military discipline, airborne precision, and corporate lessons shape this conversation about the principles of creating a business that thrives with or without its founder.
Picture a business landscape where only 20% of companies find a buyer. Now imagine that yours is one of them. This episode takes you through the looking glass into the world of strategic exits and valuations. Adam and Tony share personal anecdotes on buying businesses, discuss the impact of mentorship, and outline how to tell if your business is a lifestyle passion or a scalable venture. Plus, Adam breaks down the mechanics of business valuation and unveils the influence of private equity on your business's worth.
Adam also lays out the strategies that can bolster your wealth and mitigate risk. He touches on the power of roll-over capital and the secrets behind selling a company not once, but multiple times. For those hungry for more, Adam's trio of books awaits to guide you further. Every entrepreneur with dreams of a grand exit and a lasting legacy won't want to miss the insights packed into this conversation. Tune in, and redefine your approach to entrepreneurship and your financial future.
Key highlights:
- Maximizing Business Value and Successful Exits
- Building Sellable and Transitionable Businesses
- Buying Existing Businesses for Success
- Scaling Businesses Through Mergers and Acquisitions
- The Emotional Roller Coaster of Selling a Business
- Maximizing Wealth Through Asset Diversification
Connect with Adam Coffey:
- Website: adamecoffey.com
Get Adam’s books:
- The Private Equity Playbook: Management’s Guide to Working with Private Equity
- Empire Builder: The Road to a Billion
- The Exit-Strategy Playbook: The Definitive Guide to Selling Your Business
Connect with Tony Whatley:
- Instagram: @365driven
- Facebook: 365 Driven
- LinkedIn: Tony Whatley
Why You Should Create Content - with Rob Cressy - EP 347
When you stand at the crossroads of a comfortable career and the magnetic pull of your true calling, the next step you take could redefine everything. That's the leap Rob Cressy, the vibrant creator's coach from the Arete syndicate, knows all too well. In this episode, Rob recounts his metamorphosis from mastering digital advertising to igniting his passion for mentoring and personal development. His narrative is not just about risk-taking; it's an inside look at the power of self-awareness and the cultivation of successful habits that can guide you to your life's purpose. Rob's candid reflection on how he harnessed his natural flair for teaching to carve out a new path is an inspiring journey that will resonate with anyone considering a bold move toward entrepreneurship.
In this conversation lies the essential truth that progress is more than just the sum of consistent actions; it's about embracing a trajectory of continuous growth and learning. Rob and Tony dismantle the myth that consistency alone can pave the way to success, instead advocating for a relentless pursuit of personal development. Listen in for practical strategies on how to weave learning into your daily life.
One area that requires consistency to grow your brand in today’s digital world, is creating content with your message. Rob will encourage you to get started if you haven’t already and emphasizes the importance of continuing to show up for yourself and your audience. If you're ready to be inspired and equipped with the tools to make consistent growth your stepping stone to success, this episode promises motivation and practical insights, brought to you by someone who's walked the talk.
Key highlights:
- From Advertising to Coaching
- The Importance of Personal Growth
- Building a Daily Growth Mindset
- Structure Creates Freedom
- Outlasting and Having a System
- Commitment to Creating Excellence
- Phases of Podcasting and Skill Development
Connect with Rob Cressy:
- Website: robcressy.com
- Instagram: @rob_cressy
Connect with Tony Whatley:
- Instagram: @365driven
- Facebook: 365 Driven
- LinkedIn: Tony Whatley
FTC Targets Influencers and Marketers - with Anik Singal - EP 346
In this episode, you will step behind the curtain of digital marketing's legal battlefield with Anik Sigal, CEO of Lurn, who shares his struggle during an 18-month FTC investigation. Feel the weight of multimillion-dollar fines and the strain on mental health that comes with navigating the complex web of compliance and consumer protection. As Anik shares, even the most customer-centric businesses can find themselves in the crosshairs, leading to profound personal and professional ramifications.
This conversation with Anik ventures into the emotional depths of facing legal scrutiny, where the risk of hefty fines for undisclosed paid promotions is just the tip of the iceberg. You will hear Anik’s personal stories that reveal not just the financial stakes but the human cost of FTC violations. Anik conveys the resilience needed to withstand such challenges, the importance of a supportive team, and the strength found in the loyalty of customers when the waves of adversity crash against the foundations of a business.
This episode wraps up with a powerful takeaway on the significance of transparency and honest marketing. Anik emphasizes the imperative of meticulous income claim practices and the need for businesses to rigorously examine all facets of their operations. For entrepreneurs and marketers alike, this conversation is full of cautionary wisdom, offering insight into navigating modern business regulations with your integrity and consumer trust intact.
Key highlights:
- FTC Investigations and Personal Experiences
- Navigating Legal Challenges With Investigators
- The Implications of Making Income Claims
- The Importance of Transparency in Marketing
- Importance of Compliance and Consumer Protection
Connect with Anik Singal:
- Website: aniksingal.com
- Facebook: facebook.com/AnikSingalcom
- YouTube: Anik Singal
- Twitter: @aniksingal
- Instagram: @anik
Connect with Tony Whatley:
- Instagram: @365driven
- Facebook: 365 Driven
- LinkedIn: Tony Whatley
How to Win in 2024 - EP 345
As we kick off a new year, listen in Tony brings a wealth of knowledge to ensure you're on the winning side of 2024. From setting realistic fitness and nutrition goals to the power of mindset and the art of removing toxic influences, Tony covers all the bases. He breaks down the strategies successful people use to overcome challenges, the importance of assigning dollar values to problems, and how expanding your perspective through travel can change your life and business for the better.
This episode is packed with actionable insights for anyone looking to enhance their personal and professional life. Tony dives into the necessity of investing in yourself, developing skills that generate income, and the underestimated power of video content creation in today's market. Moreover, he stresses the importance of effective communication, taking calculated risks, and standing firm in your convictions—even if it means going against the grain. As a seasoned entrepreneur himself, he shares how embracing a bit of controversy and critique can fuel your growth and why being a thought leader requires the courage to engage in constructive debate and continuously seek knowledge.
You will learn about the mindset shifts necessary for setting and achieving goals without tying your self-worth to them. There is just one question to ask yourself before you start setting and striving for goals in the New Year. Tune in and take away a treasure trove of wisdom that's sure to inspire and equip you for a transformative year ahead.
Key highlights:
- Removing Toxic Influences
- The Mindset of Successful People
- Investing in Skills and Creating Income
- The Importance of Creating Video Content
- Being a Thought Leader
- Recommended Business Books
- The Importance of Setting Realistic Goals
Books mentioned in the episode:
- Ready, Fire, Aim by Michael Masterson
- The Ultimate Sales Machine by Chet Holmes
- 48 Laws of Power by Robert Greene
- How to Win Friends and Influence People by Dale Carnegie
- Marcus Aurelius Meditations
Connect with Tony Whatley:
- Instagram: @365driven
- Facebook: 365 Driven
- LinkedIn: Tony Whatley
"Side Hustle Millionaire" Audiobook
Episodes 336-344 feature the Audible Chapters of the book Side Hustle Millionaire by Tony Whatley.
Happy New Year 365 Driven Society. When Tony first wrote his book Side Hustle Millionaire, which debuted in 2018, he had no idea the level of impact that it could create. That book climbed to the number one spot on Amazon in the small business category and also reached number 11 in all personal development books. Thousands of people have read that book, and it has made so many people start their businesses or be able to salvage some of the businesses that they already had existing, that maybe needed some things that were missing.
It was an honor to be able to put that out there. The lives that this book impacted, and the messages that Tony receives on a weekly basis show him that he did it for the right reasons. For this new year, Tony wants to encourage more people to start their business and if you've already got a business, he hopes that you listen to the next few episodes and maybe you'll find some value in there that can improve your current business. Tony wanted to give this as a gift so that more people could access this information in hopes that it would encourage them to start their business and change their lives, putting freedom back in their own hands. This is his gift to you as a listener of 365 Driven and to celebrate five years of this show.
If you'd prefer a hardcover or paperback version of this book, visit Amazon here:
Amazon Link - Side Hustle Millionaire
Connect with Tony Whatley:
- Instagram: @365driven
- Facebook: 365 Driven
- LinkedIn: Tony Whatley
Here is each chapter in sequence: