Earn Money With Videos - with Ken Okazaki - EP257
Ken Okazaki is referred to as "the Video Marketing Guy." He has worked with international TV celebrities, CEOs, and business owners who know they need to be on video but lack the time, skills, or confidence to get started. Ken is the founder of Oz Media Global, a video marketing agency, and he loves helping businesses plan, optimize and launch their video campaigns. Ken has been able to learn what has worked with his world-class clients, and systematize the process to help businesses of all sizes. He teaches coaches, trainers, and consultants to create irresistible videos that land them leads and sales. With Ken's help, his clients have generated millions of dollars in extra profit from video marketing.
Ken has developed a system for video content production, a combination of hooks, triggers, and techniques to get viewers to take the desired action. This is an episode you will definitely want to take notes on and listen to a few times as Ken is very generous in giving a wealth of information on how you can create videos that capture your audience and convert that to dollars. Ken goes step by step through the process that he uses for his clients when creating video ads that use psychology to get people to want to take action after watching. Tune in to hear the most common video mistakes people make, and learn how you can look like a pro.
Key highlights
- Introduction to Ken and his journey as an entrepreneur
- Ken’s background as a large event planner in Japan
- The work and time that goes into planning and executing a large event
- The “sweet spot” of when to promote an event
- Getting hired for Jordan Belfort's world tour Japan event and why it didn’t happen
- Why you should be using video for marketing
- Tony’s tips for reels and TikTok
- Ken’s advice for creating powerful video ads using psychology
- The importance of going the shortest distance to make someone feel emotion with your video
- Why you shouldn’t buy any new equipment and use the things you have already to make videos
- Ken’s Storytelling format: HILDA - Hook, introduction, lead, deliver, ask
- Ken’s advice for beginners
- Ken’s thoughts on virtual backgrounds
- Lighting tips and tricks to look like a pro
- The most common mistake people make with their background that makes them look like an amateur
- Where you should have light sources in your video to flatter you most
- What is next for Ken?
- Ken’s advice to someone struggling to start with video content
Connect with Ken:
Website: kenokazaki.com
Facebook group: videomarketingcommunity.com
Ken's Facebook
Instagram: @kenokazaki
LinkedIn
Connect with Tony:
Instagram: @365driven
Facebook
LinkedIn
Knowing When to Quit - with Rich Cardona - EP255
Rich Cardona is a retired Marine aviator, former Amazon employee, media company owner, podcaster, and most importantly, a proud girl dad. Rich is very focused on optimizing life with efficiency, routine, and manifestation, which has led him to where he is today. Rich’s business focus is podcast production and video content for 7-8 figure CEOs, and his journey to building his business involved a lot of letting go of things that didn’t align with his aspirations and vision for his life.
In this episode, Rich emphasizes how powerful it is to limit your availability, which means letting go of what doesn't serve the bigger picture you have for yourself. Although saying “no” can feel difficult, a lot of things are not worth letting go of your dream. That might mean waking up earlier, spending less time on social media, or even walking away from a position that you know is limiting your potential, just as Rich did. Tune in to hear Rich explain the power of “addition through subtraction.”
Key highlights:
- Introduction to Rich and his background as a marine and Amazon employee
- How he quit his job at Amazon to be an entrepreneur
- Tony’s advice for becoming a leader in your company even if your company doesn't put you on that path
- Why Rich applied to entry-level positions after quitting Amazon
- How a lot of people are limiting themselves in what they are willing to do and learn
- Knowing which doors to shut and avoiding “shiny object syndrome”
- When to stop consuming content and take action
- How to get unique content when meeting your role models
- How Rich got the idea for his globally ranked podcast, NFTs for Newbies
- Clues that you should consider a pivot
- Are you rolling with people you are not aligned with?
- The price of your dream is letting go of the thing you're doing right now
- Sacrifices don't always mean you're losing something
- The power of saying “no” is one of the best skill sets you can have
- The value of your proximity
- Addition through subtraction and being in a “no” period
- The local vs. global benefit
- What Rich has learned from a social media hiatus
- The power of conceptualizing and visualizing what you want
- Your subconscious looks for opportunities to meet your goals
Quote from the episode:
- “The world will give you more of what you give attention and energy to.”
Connect with Rich:
Website: richcardonamedia.com
Instagram: @richcardona
Twitter: @richcardona_
LinkedIn: Rich Cardona
Connect with Tony:
Instagram @365driven
Facebook
LinkedIn
Uncertain Times Bring Opportunity for Exploration - with Joan Ball - EP254
Joan Ball is an associate professor in the Tobin College of Business at St. John’s University in New York City and the founder of WOMB Service Design Lab, an action research consultancy where she works with individuals, teams, and organizations to help people learn to thrive in uncertain times. Joan works with leaders of all experience levels and helps them to navigate and thrive through times of change and embrace the idea of pausing and inquiring. Disruptions and uncertainty happen to everyone, but learning to pivot around or push through is not always the best option. Joan is passionate about changing how we view uncharted territory and see it as a great opportunity to inquire about our true goals and wishes, and explore new routes that will set us on the path to living our own version of a fulfilled life.
So many of us get caught up in a game of comparison and think that there is only one path to success, and if we don’t follow that path, we have failed. In this episode, Joan invites you to spend more time pausing and doing the work to make sure your identity and goals are in alignment. Her work lives in the space between ambition, impact, and well-being at a time when we are forced to reimagine what it means to live meaningful and successful lives in a rapidly changing world.
Key highlights:
- Introduction to Joan and how she got to where she is now
- Why do we pursue other people’s dreams?
- Joan explains the idea of time boxed experiments and active waiting
- Navigating no man’s land
- We all have the capacity to persevere or panic, so how do we amplify the perseverance part?
- What are some indicators that change is needed?
- Practicing pause and inquiry
- Self-identity and direction - Who will I be and where am I going?
- Tony’s experience with a micromanager and having a hard conversation
- What are you avoiding that you know you need to confront?
- “What now” moments - assessing what your options are in a situation that is not ideal for us
- Connecting your goals to the steps that it takes to get there
- The significance of pausing and assessing our happiness with where we are currently
- Sometimes the next step is going backward for a little while
- Not getting caught up with your ego and comparison game, sometimes we are happier with less
- The idea of a “true north” is dead
- Calibrating your journey and goals with your values
If you are in the midst of change with no direction, what is the first step to take?
Quote from the episode:
“I'd rather prevent unhappiness perhaps, than always have to be happy.”
Connect with Joan:
Joan's book: Stop, Ask, Explore: Learn to Navigate Change in Times of Uncertainty
Website
Facebook
Instagram
Twitter
LinkedIn
Connect with Tony:
Instagram
Facebook
LinkedIn
We Don't Retreat, We Advance! - EP253
This special episode was recorded at our 365 Driven "Advance" live event in Playa del Carmen, Mexico. We interviewed a dozen entrepreneurs, and asked them to share their tips and advice.
Co-Hosted with Jeremy Slate, of the "Create Your Own Life" podcast.