Beware of Guru Clowns - with Chris Rood - EP 350

This special episode features an interview of Tony on the Beyond The Skills Podcast with Chris Rood. In this episode, you will hear how Tony transformed a car hobby into a multi-million dollar empire. Get behind the wheel with the man who fueled the growth of LS1Tech.com and PerformanceTrucks.net, and learn how he's navigating life after the big sale.

This episode revs up the conversation on the power of personal development and making a big mark in the business world. Tony opens up about his own quest for significance, the birth of his book "Side Hustle Millionaire," and the triumph over his fear of public speaking. The road to success isn’t free of speed bumps—Tony and Chris discuss the challenges of leaving the security of a 9-to-5, the awakening of 2020, and the indispensable role of social media in amplifying your personal brand and story.

Tony and Chris also dive into the landscape of online influence and the importance of authenticity in an era filled with “gurus” and “experts.” With so many people out there claiming to be experts, giving advice, and trying to get you to buy their courses, it has become increasingly important to be able to distinguish the fakes from the real experts. Tony shares his perspective on staying grounded in your niche and the balance between humility and confidence.

Key highlights:

  • Success, Entrepreneurship, and Car Culture
  • Personal Development and Impact in Entrepreneurship
  • The Difference Between Influencers and Gurus
  • Importance of Humility and Personal Growth

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by Alexi Cortopassi

Grab Their Attention with Marketing - with Jason Wojo - EP 349

Unlock the secrets to viral success and discover the hidden link between networking and net worth with digital marketing prodigy, Jason Wojo. He spills insider knowledge on creating content that resonates and the sacrifices necessary to achieve lasting triumphs in the realm of digital entrepreneurship. From early career choices that shape vital professional bonds to the nuanced art of pricing in an aggressive market, Jason's personal anecdotes and mentorship tales offer important insights for any aspiring digital marketer.

Jason and Tony dive into the psychological shifts that accompany financial success and the relentless pursuit of genuine self-representation in a world full of stereotypes. This discussion, fueled by lessons of personal growth and transformation, explores the dynamics of wealth perception.

Jason also demystifies the strategies that elevate social media reach and engagement. You'll learn the potency of collaboration and the magic of controversial content in building an online presence. He also delves into the essence of personal branding—harnessing authenticity and adversity to resonate with an audience. Lastly, he stresses the pivotal role of sacrifice and prioritization on the winding road to success. Tune in for a wealth of candid advice and transformative reflections that could very well reshape your path to digital dominance.

Key highlights:

  • Digital Marketing and Building Relationships
  • Focus and Distraction Management in Entrepreneurship
  • Increase Social Media Reach and Engagement
  • Building a Personal Brand and Achieving Success
  • Making Sacrifices for Success

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by Alexi Cortopassi

The Private Equity Game - with Adam Coffey - EP 348

Have you ever wondered how some businesses seem to skyrocket in value and experience seamless transitions, while others stagnate? Adam Coffey, the maestro of engineering multi-million-dollar exits, joins Tony to offer a map for entrepreneurs aiming to scale their enterprises and prepare for that lucrative sale. His unique blend of military discipline, airborne precision, and corporate lessons shape this conversation about the principles of creating a business that thrives with or without its founder.

Picture a business landscape where only 20% of companies find a buyer. Now imagine that yours is one of them. This episode takes you through the looking glass into the world of strategic exits and valuations. Adam and Tony share personal anecdotes on buying businesses, discuss the impact of mentorship, and outline how to tell if your business is a lifestyle passion or a scalable venture. Plus, Adam breaks down the mechanics of business valuation and unveils the influence of private equity on your business's worth.

Adam also lays out the strategies that can bolster your wealth and mitigate risk. He touches on the power of roll-over capital and the secrets behind selling a company not once, but multiple times. For those hungry for more, Adam's trio of books awaits to guide you further. Every entrepreneur with dreams of a grand exit and a lasting legacy won't want to miss the insights packed into this conversation. Tune in, and redefine your approach to entrepreneurship and your financial future.

Key highlights:

  • Maximizing Business Value and Successful Exits
  • Building Sellable and Transitionable Businesses
  • Buying Existing Businesses for Success
  • Scaling Businesses Through Mergers and Acquisitions
  • The Emotional Roller Coaster of Selling a Business
  • Maximizing Wealth Through Asset Diversification

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by Alexi Cortopassi

Why You Should Create Content - with Rob Cressy - EP 347

When you stand at the crossroads of a comfortable career and the magnetic pull of your true calling, the next step you take could redefine everything. That's the leap Rob Cressy, the vibrant creator's coach from the Arete syndicate, knows all too well. In this episode, Rob recounts his metamorphosis from mastering digital advertising to igniting his passion for mentoring and personal development. His narrative is not just about risk-taking; it's an inside look at the power of self-awareness and the cultivation of successful habits that can guide you to your life's purpose. Rob's candid reflection on how he harnessed his natural flair for teaching to carve out a new path is an inspiring journey that will resonate with anyone considering a bold move toward entrepreneurship.

In this conversation lies the essential truth that progress is more than just the sum of consistent actions; it's about embracing a trajectory of continuous growth and learning. Rob and Tony dismantle the myth that consistency alone can pave the way to success, instead advocating for a relentless pursuit of personal development. Listen in for practical strategies on how to weave learning into your daily life.

One area that requires consistency to grow your brand in today’s digital world, is creating content with your message. Rob will encourage you to get started if you haven’t already and emphasizes the importance of continuing to show up for yourself and your audience. If you're ready to be inspired and equipped with the tools to make consistent growth your stepping stone to success, this episode promises motivation and practical insights, brought to you by someone who's walked the talk.

Key highlights:

  • From Advertising to Coaching
  • The Importance of Personal Growth
  • Building a Daily Growth Mindset
  • Structure Creates Freedom
  • Outlasting and Having a System
  • Commitment to Creating Excellence
  • Phases of Podcasting and Skill Development

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by Alexi Cortopassi

FTC Targets Influencers and Marketers - with Anik Singal - EP 346

In this episode, you will step behind the curtain of digital marketing's legal battlefield with Anik Sigal, CEO of Lurn, who shares his struggle during an 18-month FTC investigation. Feel the weight of multimillion-dollar fines and the strain on mental health that comes with navigating the complex web of compliance and consumer protection. As Anik shares, even the most customer-centric businesses can find themselves in the crosshairs, leading to profound personal and professional ramifications.

This conversation with Anik ventures into the emotional depths of facing legal scrutiny, where the risk of hefty fines for undisclosed paid promotions is just the tip of the iceberg. You will hear Anik’s personal stories that reveal not just the financial stakes but the human cost of FTC violations. Anik conveys the resilience needed to withstand such challenges, the importance of a supportive team, and the strength found in the loyalty of customers when the waves of adversity crash against the foundations of a business.

This episode wraps up with a powerful takeaway on the significance of transparency and honest marketing. Anik emphasizes the imperative of meticulous income claim practices and the need for businesses to rigorously examine all facets of their operations. For entrepreneurs and marketers alike, this conversation is full of cautionary wisdom, offering insight into navigating modern business regulations with your integrity and consumer trust intact.

Key highlights:

  • FTC Investigations and Personal Experiences
  • Navigating Legal Challenges With Investigators
  • The Implications of Making Income Claims
  • The Importance of Transparency in Marketing
  • Importance of Compliance and Consumer Protection

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by Alexi Cortopassi

How to Win in 2024 - EP 345

 

As we kick off a new year, listen in Tony brings a wealth of knowledge to ensure you're on the winning side of 2024. From setting realistic fitness and nutrition goals to the power of mindset and the art of removing toxic influences, Tony covers all the bases. He breaks down the strategies successful people use to overcome challenges, the importance of assigning dollar values to problems, and how expanding your perspective through travel can change your life and business for the better.

This episode is packed with actionable insights for anyone looking to enhance their personal and professional life. Tony dives into the necessity of investing in yourself, developing skills that generate income, and the underestimated power of video content creation in today's market. Moreover, he stresses the importance of effective communication, taking calculated risks, and standing firm in your convictions—even if it means going against the grain. As a seasoned entrepreneur himself, he shares how embracing a bit of controversy and critique can fuel your growth and why being a thought leader requires the courage to engage in constructive debate and continuously seek knowledge.

You will learn about the mindset shifts necessary for setting and achieving goals without tying your self-worth to them. There is just one question to ask yourself before you start setting and striving for goals in the New Year. Tune in and take away a treasure trove of wisdom that's sure to inspire and equip you for a transformative year ahead. 

Key highlights:

  • Removing Toxic Influences
  • The Mindset of Successful People
  • Investing in Skills and Creating Income
  • The Importance of Creating Video Content
  • Being a Thought Leader
  • Recommended Business Books
  • The Importance of Setting Realistic Goals

Books mentioned in the episode:

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by Alexi Cortopassi

"Side Hustle Millionaire" Audiobook

Episodes 336-344 feature the Audible Chapters of the book Side Hustle Millionaire by Tony Whatley.

Happy New Year 365 Driven Society. When Tony first wrote his book Side Hustle Millionaire, which debuted in 2018, he had no idea the level of impact that it could create. That book climbed to the number one spot on Amazon in the small business category and also reached number 11 in all personal development books. Thousands of people have read that book, and it has made so many people start their businesses or be able to salvage some of the businesses that they already had existing, that maybe needed some things that were missing.

It was an honor to be able to put that out there. The lives that this book impacted, and the messages that Tony receives on a weekly basis show him that he did it for the right reasons. For this new year, Tony wants to encourage more people to start their business and if you've already got a business, he hopes that you listen to the next few episodes and maybe you'll find some value in there that can improve your current business. Tony wanted to give this as a gift so that more people could access this information in hopes that it would encourage them to start their business and change their lives, putting freedom back in their own hands. This is his gift to you as a listener of 365 Driven and to celebrate five years of this show.

If you'd prefer a hardcover or paperback version of this book, visit Amazon here:

Amazon Link - Side Hustle Millionaire

Connect with Tony Whatley:

Here is each chapter in sequence:

by Alexi Cortopassi

Podcasting Changes Your Life - with Erik Allen - EP 335

Erik Allen’s story of redemption and success unfolds in a powerful narrative that will inspire your own path to personal growth. Erik's transition from a challenging past to a purpose-driven life is a testament to the resilience we all have within us. Through this episode, you'll learn how podcasting can be more than just a medium for conversation; it's a dynamic tool for networking, building confidence, and fostering meaningful connections that propel us toward our goals.

Erik recounts his shift from battling addiction to active entrepreneur and podcast host. He shares the lessons behind the creation of the Erik Allen Show, his leap into a world ruled by focused ambition, and the strategies that have helped him book influential guests. This episode is a guide to those seeking to use their voice as a way to connect and build lasting relationships while staying true to their entrepreneurial spirit.

Erik also dives into the art of storytelling and its power in podcasting, emphasizing the growth that comes with genuinely engaging with your audience. Whether you're nurturing a new podcast or looking to scale your business, this episode offers wisdom on the importance of authenticity and perseverance.

Key highlights:

  • Podcasting for Personal Development
  • Distractions' Impact on Goals and Mindset
  • Strategies for Booking Big Name Guests
  • Building a Successful Podcast, Overcoming Fears
  • How Podcasting Builds Relationships and Confidence
  • Personal Storytelling and Podcasting Power

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by Alexi Cortopassi

Consistent Content Creation - with Brian Hess - EP 334

 

What if the secret to business growth was staying true to your unique story and sharing it consistently? Tony’s guest today, Brian Hess, CEO and president of Pavement Group and founder of Top Contractor School, has proved it to be true. With over 630 podcast episodes churned out since 2019, Brian's dedication to consistency and authenticity has become a testament to the potential success that can be achieved.

In this episode, Brian dives into the role that content creation plays in business. Every successful business has a unique narrative to share, and content can be an efficient tool to attract customers, grow faster, and build valuable networks. You know we are all about authenticity here, and this episode is no different. Brian emphasizes the vitality of authenticity and the potential success that comes from consistent content creation.

Navigating the social media landscape can be tricky. There are benefits and drawbacks, and it's easy to get caught up comparing yourself to others. However, Brian and Tony have learned that the key is playing the long game. It's not about investing in shortcuts or buying followers; it's about authenticity, integrity, and serving others. This episode is full of insights that reaffirm the importance of persistence, commitment, and being genuine as pivotal ingredients for success. So tune in, take notes, and let's grow together.

Key highlights:

  • The Power and Impact of Podcasting
  • Content's Role in Successful Trades Business
  • The Value of Consistent Content
  • Integrity and Long-Term Success
  • Authenticity in Building Relationships

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by Alexi Cortopassi

Million in Debt to Decamillionaire - with Scott Oldford - EP 333

 

Ever found yourself in debt and felt like there's no way out? Tony’s guest, Scott Oldford, who was once $1 million in debt, shares his inspiring journey of resilience and entrepreneurial spirit. He dives into his upcoming book, "Million in the Red," which offers hope and practical guidance for those finding themselves in debt and wanting out.

In this episode, Scott dissects failure, highlighting its transient nature and the invaluable role of a support system. He also opens up about the cycles of success and failure, and how they expose our true companions. Scott and Tony stress the dangers of complacency in success and the unpredictable role of luck in business. They share personal stories, emphasizing the importance of forming bonds with supportive and genuine individuals.

Scott also delves into the realm of investing and entrepreneurship, debunking the myth that higher revenues translate to success. Scott and Tony discuss the value of constructive criticism and the role of mentors, and how success and wealth can sometimes strain friendships. They encourage you to cultivate authentic relationships and distance yourself from pessimistic people. Tune in for a no-holds-barred conversation on entrepreneurship, resilience, and personal growth.

Key highlights:

  • Scott’s Journey Through Debt and Resilience
  • Overcoming Failure and Finding True Supporters
  • Navigating Career Reinvention and Personal Growth
  • Investing, Entrepreneurship, and Finding Fulfillment
  • Importance of Honest Feedback
  • Navigating Wealth and Friendship

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by Alexi Cortopassi