Alexi Cortopassi – Page 15

Earn Money With Videos - with Ken Okazaki - EP257

Ken Okazaki is referred to as "the Video Marketing Guy." He has worked with international TV celebrities, CEOs, and business owners who know they need to be on video but lack the time, skills, or confidence to get started. Ken is the founder of Oz Media Global, a video marketing agency, and he loves helping businesses plan, optimize and launch their video campaigns. Ken has been able to learn what has worked with his world-class clients, and systematize the process to help businesses of all sizes. He teaches coaches, trainers, and consultants to create irresistible videos that land them leads and sales. With Ken's help, his clients have generated millions of dollars in extra profit from video marketing.

Ken has developed a system for video content production, a combination of hooks, triggers, and techniques to get viewers to take the desired action. This is an episode you will definitely want to take notes on and listen to a few times as Ken is very generous in giving a wealth of information on how you can create videos that capture your audience and convert that to dollars. Ken goes step by step through the process that he uses for his clients when creating video ads that use psychology to get people to want to take action after watching. Tune in to hear the most common video mistakes people make, and learn how you can look like a pro.

Key highlights

Introduction to Ken and his journey as an entrepreneur
Ken’s background as a large event planner in Japan
The work and time that goes into planning and executing a large event
The “sweet spot” of when to promote an event
Getting hired for Jordan Belfort's world tour Japan event and why it didn’t happen
Why you should be using video for marketing
Tony’s tips for reels and TikTok
Ken’s advice for creating powerful video ads using psychology
The importance of going the shortest distance to make someone feel emotion with your video
Why you shouldn’t buy any new equipment and use the things you have already to make videos
Ken’s Storytelling format: HILDA - Hook, introduction, lead, deliver, ask
Ken’s advice for beginners
Ken’s thoughts on virtual backgrounds
Lighting tips and tricks to look like a pro
The most common mistake people make with their background that makes them look like an amateur
Where you should have light sources in your video to flatter you most
What is next for Ken?
Ken’s advice to someone struggling to start with video content

Connect with Ken:
Website: kenokazaki.com
Facebook group: videomarketingcommunity.com
Ken's Facebook
Instagram: @kenokazaki
LinkedIn

Connect with Tony:
Instagram: @365driven
Facebook
LinkedIn

by Alexi Cortopassi

Knowing When to Quit - with Rich Cardona - EP255

Rich Cardona is a retired Marine aviator, former Amazon employee, media company owner, podcaster, and most importantly, a proud girl dad. Rich is very focused on optimizing life with efficiency, routine, and manifestation, which has led him to where he is today. Rich’s business focus is podcast production and video content for 7-8 figure CEOs, and his journey to building his business involved a lot of letting go of things that didn’t align with his aspirations and vision for his life.

In this episode, Rich emphasizes how powerful it is to limit your availability, which means letting go of what doesn't serve the bigger picture you have for yourself. Although saying “no” can feel difficult, a lot of things are not worth letting go of your dream. That might mean waking up earlier, spending less time on social media, or even walking away from a position that you know is limiting your potential, just as Rich did. Tune in to hear Rich explain the power of “addition through subtraction.”

Key highlights:

Introduction to Rich and his background as a marine and Amazon employee
How he quit his job at Amazon to be an entrepreneur
Tony’s advice for becoming a leader in your company even if your company doesn't put you on that path
Why Rich applied to entry-level positions after quitting Amazon
How a lot of people are limiting themselves in what they are willing to do and learn
Knowing which doors to shut and avoiding “shiny object syndrome”
When to stop consuming content and take action
How to get unique content when meeting your role models
How Rich got the idea for his globally ranked podcast, NFTs for Newbies
Clues that you should consider a pivot
Are you rolling with people you are not aligned with?
The price of your dream is letting go of the thing you're doing right now
Sacrifices don't always mean you're losing something
The power of saying “no” is one of the best skill sets you can have
The value of your proximity
Addition through subtraction and being in a “no” period
The local vs. global benefit
What Rich has learned from a social media hiatus
The power of conceptualizing and visualizing what you want
Your subconscious looks for opportunities to meet your goals

Quote from the episode:

“The world will give you more of what you give attention and energy to.”

Connect with Rich:
Website: richcardonamedia.com
Instagram: @richcardona
Twitter: @richcardona_
LinkedIn: Rich Cardona

Connect with Tony:
Instagram @365driven
Facebook
LinkedIn

by Alexi Cortopassi

Uncertain Times Bring Opportunity for Exploration - with Joan Ball - EP254

Joan Ball is an associate professor in the Tobin College of Business at St. John’s University in New York City and the founder of WOMB Service Design Lab, an action research consultancy where she works with individuals, teams, and organizations to help people learn to thrive in uncertain times. Joan works with leaders of all experience levels and helps them to navigate and thrive through times of change and embrace the idea of pausing and inquiring. Disruptions and uncertainty happen to everyone, but learning to pivot around or push through is not always the best option. Joan is passionate about changing how we view uncharted territory and see it as a great opportunity to inquire about our true goals and wishes, and explore new routes that will set us on the path to living our own version of a fulfilled life.

So many of us get caught up in a game of comparison and think that there is only one path to success, and if we don’t follow that path, we have failed. In this episode, Joan invites you to spend more time pausing and doing the work to make sure your identity and goals are in alignment. Her work lives in the space between ambition, impact, and well-being at a time when we are forced to reimagine what it means to live meaningful and successful lives in a rapidly changing world.

Key highlights:

Introduction to Joan and how she got to where she is now
Why do we pursue other people’s dreams?
Joan explains the idea of time boxed experiments and active waiting
Navigating no man’s land
We all have the capacity to persevere or panic, so how do we amplify the perseverance part?
What are some indicators that change is needed?
Practicing pause and inquiry
Self-identity and direction - Who will I be and where am I going?
Tony’s experience with a micromanager and having a hard conversation
What are you avoiding that you know you need to confront?
“What now” moments - assessing what your options are in a situation that is not ideal for us
Connecting your goals to the steps that it takes to get there
The significance of pausing and assessing our happiness with where we are currently
Sometimes the next step is going backward for a little while
Not getting caught up with your ego and comparison game, sometimes we are happier with less
The idea of a “true north” is dead
Calibrating your journey and goals with your values

If you are in the midst of change with no direction, what is the first step to take?

Quote from the episode:

“I'd rather prevent unhappiness perhaps, than always have to be happy.”

Connect with Joan:
Joan's book: Stop, Ask, Explore: Learn to Navigate Change in Times of Uncertainty
Website
Facebook
Instagram
Twitter
LinkedIn

Connect with Tony:
Instagram
Facebook
LinkedIn

by Alexi Cortopassi

Are You Living in Freedom? - EP252

Tony Whatley delivered this closing speech about Freedom at the 365 Driven "Advance 4" event on May 21, 2022, in Playa del Carmen, Mexico. Tony speaks about 3 types of freedom we should all be striving for: financial freedom, time freedom, and mental freedom. Financial freedom isn't just about the numbers, but more so about the freedom to choose where your money is coming from and have the ability to make decisions that will bring in more money if that is what you want. It’s not being tied to a company or job where you don’t have control of the money you can acquire.

The next is time freedom. Tony talks about how we have been sold an idea that we have to hustle all the time in order to be successful. In reality, we should be intentionally delegating tasks to others in order to free up time for things that we enjoy. This is the key to scaling a business while getting your time back. Focus on your strengths and get help with everything else.

The last freedom is mental freedom. Tony shares about his near-death experience and the perspective on life he gained from going through that. The truth that we all have to face is that we will die someday. Wasting time and energy on what other people are going to think, or fearing judgment is a waste of time and holds us back from taking action, making a real impact, and creating a life we are truly proud of.

Key highlights:

How Tony started his first company by teaching himself how to build websites
Being more focused on giving than receiving
Selling Tony’s first company at age 34
Developing money maturity
Providing value to others
You don't have to work 24/7
How to scale your business while getting your time back
Getting rid of negative or toxic people
How Tony’s parents instilled discipline in him
Being fired from his corporate job
His near death experience and what he took away from that
Action, belief, consistency- take the action before you have the belief
How Tony got better at public speaking
Losing the fear of judgment

Quote from the episode:

“Regret is avoidable, but only with action.”

Connect with Tony:
Instagram
Facebook
LinkedIn

by Alexi Cortopassi

How to Get Superhuman Confidence - with Ed Mylett - EP251

Ed Mylett is back on the 365 Driven podcast, and you already know this will be an episode packed with lessons and advice from Ed that you are going to want to take notes on. Ed is an incredibly successful businessman, creator of the Arete Syndicate, and one of Tony’s mentors. Since being on the podcast in April 2020, Ed has gone through the loss of his dad and spent the last year writing his upcoming book, The Power of One More, which is a very in-depth guide full of Ed’s powerful strategies and insight that will guide you to a happier and more successful life.

In this episode, Ed takes us through some life-changing lessons that are included in his book that will benefit anyone, no matter what stage you are in your life. Tony and Ed’s conversation brings out a side of Ed that no one has asked about before. Ed exposes how our society is programmed to avoid pain, which is keeping everyone stuck and repeating the history of those before us. You are sure to hear a perspective from Ed that other people don’t talk about because it is hard to hear, but he doesn’t shy away from the truth bombs that are guaranteed to motivate you to take action in making the changes necessary to reach the potential you didn’t think was possible.

Key highlights:

Introduction to Ed and what he has been up to the past year
Dealing with the recent loss of his father
The concept of “Beginning with the end in mind” from Think and Grow Rich
The concept of “memento mori”
We all have visions on our life, the issue is depth perception, you think its further away than it is
You are one decision away, one meeting, one relationship, one thought, one book, one podcast away from a different life
Most people don't meet their highest self because they are not willing to go through the pain of getting there
How Ed developed his listening skills as a child
Truth bomb that’s hard to hear: “The most insidious form of child neglect is a parent not pursuing their ultimate potential. You’re instilling in that child that it's okay to settle.”
Most lessons our kids learn are caught not taught
We are programmed to avoid pain and not do hard things
Successful people pursue the inconvenient thing
How our parents instill their limitations in us
Why Ed is different from other people on social media
A different view of Ed: What his dogs mean to him
How to balance being successful and maintaining your family/parenting
Most people are operating out of their memory and history, but happy people operate out of their imagination and dreams
How to get your kids to be dreamers and have high confidence
Surround yourself with people that say “imagine when” not “remember when”
Your identity is the thermostat setting of your life
How to train your RAS (reticular activating system)
Anger is the manifestation of fear
The importance of finding emotional control in stressful situations: equanimity
How his book will apply to everyone
How to get access to Ed’s virtual event for free

Quotes from the episode:

“It's not the events of our lives that define us, it's the meaning we attach to it.”
“On the other side of temporary pain, you get introduced to your other self.”
“What if the highest potential exists in something we haven't even started yet?”
“Success is where your life matches the blueprint you have for it. You come up with a blueprint for your life and you get it”

Episode resources

Book: Think and Grow Rich by Napoleon Hill

Connect with Ed

Get free access to Ed's upcoming event: Maxoutlive.com
Preorder The Power of One More: thepowerofonemore.com
Instagram: @edmylett
Facebook
YouTube
LinkedIn
Twitter

Connect with Tony:
Instagram
Facebook
LinkedIn

by Alexi Cortopassi

Through Adversity Comes Opportunity - with Cynthia Thurlow - EP250

Cynthia Thurlow is the CEO and founder of Everyday Wellness Project, and she’s the host of Everyday Wellness podcast, which was listed in “20 podcasts that will help you grow in 2020” by Entrepreneur magazine. Cynthia is an expert in nutrition and intermittent fasting, and she has a viral Tedx talk on this subject that has been viewed over 11 million times. She was also one of Tony’s earliest coaching clients, and a former guest on the show from 2019, although so much has happened since then, including the release of her book: Intermittent Fasting Transformation.

Cynthia has been a nurse practitioner for over 20 years, and in this episode she shares all about her huge career shift, and the major catalyst in her life that set her on a path of opportunity and success. Through dealing with a major health scare, she learned that the toughest times can allow us to have the opportunity to grow into the people we’re meant to be.

Key highlights:

Cynthia’s experience as a 2x Tedx speaker
How she got on stage 27 days after being hospitalized and almost dying
How her second Tedx talk was a powerful catalyst for opportunity
How that talk led to Cynthia’s book that sold 14k copies in the first month
When you are in difficult circumstances, focus on what you can to get through it
Cynthia’s advice to do the 3 things you don't want to do first thing in the morning and set up your day for success
Tony’s advice for when the people close to you don't understand or acknowledge what you're doing
Why Cynthia left her job as a medical professional
Tony’s advice to create boundaries with people that bring you down
A big cultural difference between the US and UK and how we value our careers
How our culture has an unhealthy relationship with our careers and we are exceedingly toxic with labels and expectations
You can’t serve everyone in your business- you have to know your avatar first and serve them
You can't have a big casting net or you won't catch anyone
People are looking for specialists, not generalists, so you need to be specific in who you serve
Podcasting is the new networking
Tony’s tip for fewer filler words while podcasting
Be intentional about personal development
How Cynthia deals with imposter syndrome

Connect with Cynthia:

Website
Instagram
Twitter
LinkedIn
Facebook

Connect with Tony:
Instagram
Facebook
LinkedIn

by Alexi Cortopassi

Fake Media Influence Exposed - with Kimanzi Constable - EP249

Kimanzi Constable is an author of four books and a freelance writer whose articles have been published in Forbes, Entrepreneur Magazine, Business Insider, SUCCESS Magazine, NBC, CBS, FOX, and 80 other publications and magazines. He's a global traveler and digital nomad that has been to 83 countries and counting. He started his first business at just 19 years old, after having been previously homeless, dropping out of high school, and living in a shelter for 18 months. In 2011, Kimanzi discovered business podcasts and dove into writing his first book.

In this episode, Kimanzi shares all about the lessons he learned along the way, and everything you need to know about paid publications vs. pay-to-play PR. He explains just how he built an audience and took his business to the next level through writing articles. He walks you through how to pitch yourself to publications, and what being published can do for you and your credibility. Kimanzi also reveals how you can ruin your credibility by taking shortcuts and playing into the fake media influence games.

Quote from the episode:

“Be the person that goes out and finds the information, the scoops, the stories, and brings it to the people. And you’ll get the same notoriety over time and hopefully some success behind that.”

Key highlights:

Kimanzi’s background that led to being an author and freelance writer
How he built an audience by guest posting
Tony’s experience with getting published in magazines
Pay to play vs. getting paid to write
Tips on how to pitch yourself to publications
What a good article contains: it's not about you, it's about what you can provide
His thoughts on HARO (Help a reporter out)
How to pitch to a contributor and why you should pitch to them to feature you
Tony’s tips on pitching yourself a podcast guest
What editors look for when vetting you
Recommendations for cleaning up your Linkedin
How social proof relates to your ideal client
Should you care about social proof?
Does being verified on IG matter?
Why you should want to be published and what it does for you and your credibility

Connect with Kimanzi:

Website
Instagram
Twitter
LinkedIn
Kimanzi's books

Connect with Tony:
Instagram
Facebook
LinkedIn

by Alexi Cortopassi

Creating Balance Between Life and Business - with Jaime Villalovos - EP248

Jaime Villalovos has an incredible story of strength, perseverance, and growth mindset that took her from a childhood of welfare and food stamps, to being a 7-figure earner before the age of 30. She has helped thousands of people to successfully start their own business, and has coached many to become leaders earning multiple 6 and 7 figure incomes. Through her Happy and Strong movement, Jaime coaches leaders and entrepreneurs on how to build their dream life with more success in business and more balance, wellness, and fulfillment. Being known as the “balance queen”, Jaime has achieved all this with an inspiring marriage, raising four children, being a philanthropist, and staying involved with her church and community.

In this episode. Jaime shares all about her background and journey to achieving all that she set out to do. Her story is also a testament to the power of finding a great mentor and realizing that to unlock the doors that you want to open, sometimes you have to seek those that have already found the key and check your ego at the door when it comes to following their advice. Jaime also dives into the importance of not staying stagnant and continuing to set goals, yet finding the perfect balance to not let work control your life, because the true goal is happiness.

Quote from the episode:

“The great ones, the champions, the 1%ers, it’s not just a business plan, it’s not just goals, it’s like an emotional game plan. What keeps them going when things are tough, when things are hard, when they want to quit, when they want to flip on the TV, and instead they turn it off and they make 10 more phone calls.”

Key highlights:

Jaime’s story growing up poor in a small rural town and how that inspired her to do better
The importance of finding a great mentor or coach
Jaime’s tips for reaching out to a mentor you aren’t connected to
Tony’s advice for connecting with mentors
How our entrepreneur journey changes through life’s phases
What a good team can do for your business
How Jaime trains and hires staff
Tony’s time saving hacks for training new employees/team members
Why you need an emotional game plan for when things get hard
The importance of growth and new challenges
Challenging your belief system
Jaime’s process for setting big goals
How Jaime defines happiness and success
How a mentor might be able to help you see where you are stuck
Why you need fulfillment and contribution goals instead of a money “finish line”
Jaime’s new book Happy and Strong launching May 17

Episode Resources:

Preorder Jaime's upcoming book Happy and Strong

Connect with Jaime:

Connect with Tony:

Instagram

Facebook

by Alexi Cortopassi

What Story Have You Avoided Writing? - with Chandler Bolt - EP247

Chandler Bolt is the CEO of Self-Publishing School & SelfPublishing.com. He has been featured in Forbes 30 Under 30, and at one time, he was a broke college dropout that became a multi million dollar business owner in 18 months. Chandler is the author of 7 bestselling books, including his most recent book titled “Published.” Self Publishing School was an INC 5000 company the last 3 years in a row, as one of the 5,000 fastest-growing private companies in the US.

In this episode of 365 Driven, Chandler breaks down everything you need to know to get started writing a best-selling book. Even if you think these lessons might not apply to you, Chandler explains that writing a book is one of the most valuable things you can do to build an impact and establish yourself as an expert in your field. If getting started sounds overwhelming, Chandler very simply breaks down just how anyone can get started with the writing process, as well as the do’s and don'ts of publishing a book.

Quote from the episode:

“If you’re thinking about starting a business, sell then build. Until you have revenue, you don’t have a business, you have a business idea.”

Key highlights:

Chandler’s story of dropping out of college and continuing to get educated
What led Chandler to start a publishing company
It someone keeps coming for you for a thing, that might be what you should start a business around
How Tony used his audience to get an idea for a business
Chander’s failure of a business and how that led to a successful business
How to build a business before you launch
The difference between cash flow positive, neutral, and negative
The riches are in the niches- be specific in who you are helping, then expand later
A book is one of the most valuable things you can do to build an impact
Mistakes authors make when writing a book
Chandler’s two rules for publishing
What doesn’t matter when you're getting started on your book
The M.O.R.E. writing method
Chandler’s opinion of ghost writing
Should we judge a book by its cover?
Tips for marketing- why you need to market your book
Do you need a website?
How to get people to review your book
How to get a free copy of Chander’s new book

Connect with Chandler:

Website

Instagram

Twitter

Get Chandler's book "Published: The Proven Path from Blank Page to 10,000 Copies Sold"- FREE here!

Connect with Tony:

Instagram
Facebook
LinkedIn

by Alexi Cortopassi

Become Visible to Become Profitable - with Dhomonique Murphy - EP246

Dhomonique Murphy is the #1 Go-To Industry Expert on Storytelling, Media Relations & Getting Featured on TV. She is a 3x Emmy Award Winning Storyteller, Motivational Speaker, Bestselling Author, Celebrity Interviewer, and is best known for helping individuals and companies capture attention, reach larger audiences, and get massive exposure for their brands through the fine art of strategic storytelling. Dhomonique is also Founder & President of Media Mastery Now, America’s Premiere Media Training Agency where she helps individuals and companies use the power of story and TV media to build their brands and businesses. She is also a beauty queen titleholder and has been featured on stages across the nation.

In this episode of 365 Driven, Dhomonique breaks down exactly how you can use visibility to build your credibility, which in turn will lead to profitability. You won’t want to miss her tips for capturing the attention of media outlets, and what not to do when sending a pitch. Her methods help her clients leverage the power of storytelling to increase their visibility and the “know, like, and trust” factor to explode their brands, and she fully believes that you can do it too.

Quote from the episode:

“There’s a lesson in everything if we’re looking up instead of down.”

Key highlights: