Podcast

Evolving Trends and Future Insights in Video Marketing with Adrian Boysel - EP 373

Adrian Boysel is a marketing consultant and branding expert, and in this episode of 365 Driven, he shares his entrepreneurial journey from childhood hustles to becoming a video marketing master. His passion for video, ignited by his grandfather's video business and nurtured through high school video production classes, underscores the importance of aligning your career with personal passions and values. Adrian and Tony discuss the challenges of finding like-minded individuals and the power of facing your fears. They also highlight how admiration for certain qualities in others reflects our own potential.

This episode covers the rapidly evolving world of video marketing, from the increased standards in production quality to the transformative impact of AI advancements. Adrian shares invaluable insights into creating impactful courses that go beyond just selling and genuinely educate. This episode is packed with knowledge, offering a roadmap for anyone keen on scaling their business or navigating the dynamic digital landscape. Tune in and equip yourself with the tools to elevate your game in video marketing and beyond.

Key highlights:

  • Overcoming Insecurities Through Self-Discovery
  • Rapid Evolution of Video Marketing Trends
  • Creating Impactful Courses for Learners
  • Strategic Planning in the Oil Industry
  • Embracing Technology and AI Trends

Episode resources:

  • Get a free month of veuit.com with code 365DRIVEN

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by Alexi Cortopassi

Developing Your Unique Brand Identity with Paul Povolni - EP 372

Unlock the secrets to mastering personal branding and differentiate yourself in a crowded market! Tune in as branding virtuoso Paul Povolni, with over three decades of experience, reveals his journey from an imaginative child in Australia to an expert in graphic design and branding. Through his inspiring story, Paul shares invaluable insights on why authenticity and creativity are crucial for standing out, and the common mistakes to avoid in branding.

Discover the profound impact of meticulous attention to detail, from design to maintaining visual coherence. You will learn the significance of aligning all creative outputs with your core values and mission for effective branding.

The episode is an exploration of content strategy and audience engagement. Paul provides insights into the power of consistency and differentiation, especially when tackling social media algorithms. Gain tips on how to create compelling, targeted content that resonates with your audience. Finally, Paul and Tony delve into the importance of embracing authenticity, managing criticism constructively, and boldly expressing your core values. Don't miss the opportunity for collaboration and growth through the 365 Driven community, designed to elevate your business and life.

Key highlights:

  • Discovering Personal Branding Through Creativity
  • The Importance of Attention to Detail
  • Developing Your Unique Brand Identity
  • Content Repurposing and Algorithm Insights
  • Consistency, Differentiation, and Branding Strategy
  • Embracing Authenticity in Personal Branding
  • Finding Your Bold Voice in Branding
  • Embracing Criticism and Haters

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by Alexi Cortopassi

Hurricanes & Humanity - EP 371

What happens when a community is thrust into chaos by a natural disaster? In this solo episode, Tony recounts the recent damage of Hurricane Beryl and its profound impact on Houston.  In those few days without electricity, phone signals, and internet, the true test of the community’s resilience began. By reflecting on previous hurricanes like Ike, Tony highlights the essential need for preparation and describes the community’s resilience amidst the storm’s wrath.

Navigating the world without modern conveniences showcased both strengths and weaknesses. From the havoc on the roads with non-functional traffic lights to the empty gas stations causing frustration and conflict among neighbors, Tony witnessed firsthand the crisis of unpreparedness. Through sharing personal encounters and observing community behavior, he highlights the critical need for readiness and emotional control. Stoicism and forethought proved invaluable, contrasting sharply with the widespread panic and entitlement that emerged in the wake of the storm.

By promoting personal responsibility and preparedness, Tony challenges you to build robust support systems and become part of resilient networks like the 365driven community, ensuring we’re all equipped to face future challenges together.

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by Alexi Cortopassi

Defend Your Business Against Tyranny with Ian Smith - EP 370

Ian Smith is a political activist and gym owner, whose defiant stand against New Jersey's lockdown orders made headlines in 2020. In this episode, Ian shares his journey from being a personal trainer to turning around Atilis Gym, transforming it from a hostile environment into a thriving community hub. Ian recounts the critical moment in March 2020 when he chose to keep his gym open, despite state mandates, reflecting on his commitment to health, resilience, and standing up for his beliefs during a challenging time.

Ian and Tony also explore the broader struggles faced by small business owners during the pandemic, touching on the challenges of gaining media attention and the frustrations with government mandates that deemed businesses non-essential. Ian's narrative brings to light the emotional toll on small business owners as they watched large corporations profit while their own livelihoods were at risk. This episode highlights the principles of entrepreneurship and the determination required to maintain one's business amidst systemic challenges.

Additionally, Ian takes us through his legal battles, his run for Congress, and his transition into the field of hormone therapy at Summit Rejuvenation. His story is one of resilience and transformation, from facing multiple municipal charges to becoming a public figure advocating for various causes. Ian shares his experiences and insights into the world of telemedicine and business, offering a unique perspective on navigating life's challenges with passion and integrity. Tune in for an inspiring conversation filled with personal anecdotes and valuable lessons for aspiring entrepreneurs and activists alike.

Key highlights:

  • Business Shutdown Due to Politics
  • Small Business Struggles in Politics
  • Business Owners Facing Legal Challenges
  • Ian’s Journey to Becoming a Public Figure
  • Challenges of Running a Political Campaign
  • Ian’s transition to telehealth

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by Alexi Cortopassi

Skyrocket Your Business through YouTube with Roger Wakefield - EP 369

 

Unlock the secrets to skyrocketing your business through YouTube with Roger Wakefield, Tony’s returning guest and YouTube sensation who has amassed over 612,000 subscribers. Learn how Roger became a YouTube giant and advertised his plumbing business, using authenticity and relatability as his secret weapons. He candidly shares his initial struggles with marketing companies and the pivotal moment that changed his trajectory.

Roger unveils actionable strategies to leverage YouTube for your own business growth. He explains his personal roadmap for harnessing YouTube's potential, from researching successful channels to hiring the right coaches.

Additionally, Roger and Tony discuss the critical role of meaningful relationships and give tips on how to become a better public speaker. Roger emphasizes the importance of a strong online presence and his mission to make you and your business "Googleable." His newest endeavor is designed to empower small businesses to manage their online visibility more effectively. This episode is a comprehensive guide to mastering YouTube, public speaking, and digital presence for business success.

Key highlights:

  • YouTube Implementation Strategies for Business Growth
  • Mastering Public Speaking Techniques
  • Learning From Successful Business Leaders
  • Googleability for Business Success
  • Building a Strong Online Presence

Episode resources:

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by Alexi Cortopassi

Mastering Storytelling in Marketing - EP 368

Can you imagine turning your business around by simply telling a better story? That’s the transformative power of storytelling Tony is exploring in this episode. He explains how a compelling narrative can revolutionize personal branding, content creation, and overall business success. By focusing on present achievements and future goals, your story can directly align with your desired outcomes—whether it’s increasing sales, attracting more clients, or building influence.

You will also get practical tips on mastering soundbites for media and public speaking. Learn how to deliver impactful, concise statements that resonate across various platforms. Tony also stresses the importance of extending your comfort zone for success, illustrating this with personal stories of overcoming public-speaking fears and treating content creation as a serious endeavor. By consistently improving and stepping out of your comfort zone, you can make a lasting impact and ensure your message is memorable. Tune in to discover the full spectrum of storytelling techniques that can propel your business to new heights.

Key highlights:

  • The Power of Storytelling in Business

  • Positioning Yourself as the Hero vs Knowledgeable Guide

  • The Wisdom of Classic Psychology Books

  • Mastering Soundbites for Media Success

  • The Art of Storytelling in Interviews

  • Storytelling and Brand Building Essentials

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by Alexi Cortopassi

Purpose-Driven Success in Business - with Ty Backer - EP 367

Ty Backer is the CEO and founder of TC Backer, a mid-eight-figure roofing and home improvement company, and host of the podcast Behind the Tool Belt. Listen in as Ty shares his inspiring journey from starting as a one-man operation to building a thriving multi-state business. Discover the critical role of delegation in transforming his company and how Ty's initial resentment turned into a passion for creating meaningful careers for his employees. Ty's story exemplifies the power of perseverance, learning from past experiences, and the impact of empowering a team.

Ty and Tony explore the challenges of early entrepreneurship, including the difficulty of delegating tasks and the necessity of wearing multiple hats. Ty offers valuable insights into overcoming these hurdles by finding and trusting the right team members and shifting from micromanaging to inspiring and supporting a team. He also highlights the importance of personal development and leadership growth, emphasizing how investing in oneself and others can lead to greater organizational success.

Ty also shares his journey of overcoming imposter syndrome and self-doubt, focusing on the transition from self-centered motives to a purpose-driven approach. Hear about his transformative experience of conquering public speaking fears by focusing on serving the audience, culminating in a powerful moment at RoofCon. This episode underscores the significance of authenticity, mentorship, and empowering leadership in building a successful business. Be sure to tune in for more insights and stories that will inspire and guide you on your entrepreneurial journey.

Key highlights:

  • Building a Successful Roofing Business
  • Lessons in Delegating and Empowering Employees
  • Leadership and Personal Development Growth
  • Overcoming Imposter Syndrome and Self-Doubt
  • Authenticity and Impact in Public Speaking
  • Empowering Leadership and Decision-Making

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by Alexi Cortopassi

Parallels of Power: Lessons from Roman History - with Jeremy Ryan Slate - EP 366

How can lessons from the fall of Rome help us navigate today’s political landscape? Jeremy Ryan Slate is back on the 365 Driven podcast to explore the striking parallels between ancient Rome and modern America. Jeremy holds a master's degree in Roman History and he brings his expertise to this episode to draw parallels to modern America and the lessons we can learn from Rome’s fall. Jeremy kicks off by examining the pivotal changes of 1913, including the introduction of the income tax, the 17th Amendment, and the Federal Reserve Act, and their lasting impact on American politics. Jeremy then dives into the significance of emperor worship and propaganda in Rome's transition from a republic to an empire, and shows how these historical events provide a perspective on our current political struggles.

Jeremy then journeys through the extensive history of Rome, from its founding in 753 BC to the fall of the Western Roman Empire in 476 AD, and beyond to the Eastern Empire's collapse in 1453. Understanding Rome's evolution from kingdom to republic to empire offers rich insights into the factors that led to its decline, such as poor leadership, economic turmoil, and military crises.

You will learn about the decline of the Western Roman Empire and its financial and political woes, echoing modern federalism in the United States. Evaluating the stories of key figures like the Gracchi brothers, Gaius Marius, Lucius Cornelius Sulla, and Julius Caesar, we can extract valuable lessons on reform, conflict, and power struggles. Additionally, Jeremy touches on the relevance of Roman history in today's social media-driven discussions and underscores the importance of community involvement and independent thought in navigating contemporary politics. Tune in for a compelling exploration of history that resonates powerfully with our present.

Key highlights:

  • The Decline of Empires and Republics
  • Timeline of Rome's Changing Leadership
  • Rise and Fall of Roman Empire
  • Caesar's Rise to Power
  • Roman Empire, Greek Influence, and Collapse
  • Understanding Empires and Political Parties

Connect with Jeremy Ryan Slate:

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by Alexi Cortopassi

Business Cults & Integrity in Personal Development - Tony Whatley - EP 365

In this episode, Tony Whatley speaks about business cults and the lack of integrity in the personal development industry. Topics covered include:

  • Alpha Male Bootcamps
  • Women’s Health & Wellness cults
  • Sales Training groups (especially car sales backgrounds)
  • Flex and Flash gurus (selling the hope of lifestyle)
  • Fitness gurus on steroids
  • Business Cults
  • Machiavellian tactics

Cult Leadership Tactics. Here are the 10 common identifiers usually found within a cult.

1. The leader is charismatic and attracts attention. Usually has a level of intrigue or mystery about themselves. Can be unpredictable at times. They'll sometimes label themselves as prophets or that they have almost God-like characteristics or skills.

2. The leader knows how to grow an audience of followers. They understand that it's easier to get people to join when they are in a financial struggle or they feel lonely.

3. There is a defined business model that generates huge profits for the leader, and some of the Lieutenants that report directly to him or her. There are usually defined levels within the membership, starting from a low-priced base, a midrange level, and a top level. Each of these levels seems more prestigious than the level below it, and serve to make members aspire to level up (thus, spend more)

4. The psychology of "Us vs Them" is deployed heavily within the organization. The leader teaches the members to distrust anyone outside of the group. The leader makes the members feel they are part of an elite private club, and that they are better than other people outside of the club. Think about how odd this is, especially if you understand most in the group are struggling or lonely, not actually "elite".

5. The leader introduces "insider speak" within the community. These are trite little phrases or sayings that are often repeated by the leader, and show up in the external words and writings of the members. This insider speak is a way of signaling to other group members that you're in the club. It's the "IYKYK" handshake.

6. Members are manipulated to remain in the club through gained notoriety and acknowledgment within the club. They are led to believe they are better members if they contribute more money and time to the group. They are made to believe they are part of something much bigger than themselves, and that it's unsafe to leave the group. People fear the potential backlash of leaving, so they remain.

7. The leader accepts no criticism, and dissent is punished publicly. Naysayers or skeptics are removed immediately, by shunning or banning them. Those who remain in the group are encouraged to no longer associate or support former members. On social media, they'll block or unfriend you. A former member's stellar reputation may experience a smear campaign, especially if they are a whistle-blower.

8. Each cult has regular gatherings and ceremonies. These are opportunities to publicly praise the best members, encourage more donations or leveling-up ranks by investing more, and to allow the members to visually see they aren't alone. Expect "insider speak" in most member conversations, especially from the leader on stage.

9. The leader eventually earns enough to invest in real estate, a formal gathering place or compound. A place where they can teach others to enroll more members, have private gatherings, and indoctrinate their beliefs into members and staff.

10. The leader would never dare to reveal these tactics above to their members, as they profit from the low awareness of others.

Comments or feedback? Find Tony on Instagram @365driven

by Tony Whatley

From $0 to $14 Million Lessons - with Bret Voelkel - EP 364

Bret Voelkel returns to the show to share his tactical insights on building RideTech from $0 to over $10M, and eventually exiting for over $14M in 2019.

In this episode:

  • Bret's story on startup challenges and being the "one man show"
  • Lessons in leadership, hiring and retaining employees
  • How he survived economic recessions
  • Undergoing a massive rebranding from Air Ride Technologies to RideTech
  • Marketing strategies and building a spectacle
  • How to set pricing on products to drive profit
  • Being competitive in an ultra-competitive market
  • Lessons from being acquired by Fox for $14M

by Tony Whatley

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