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David Brier has been called a “mad genius” by the incredible Claude Silver of VaynerMedia, “brilliant with branding” by Shark Tank’s Daymond John and “a branding genius” by Mr. 10X, Grant Cardone.

He’s the recipient of over 320 international awards on design and branding and has the rare distinction of being presented the Presidential Ambassador for Global Entrepreneurship medallion.

David has been featured in all of the major magazines and media, during the course of his career. He is also the author of his #1 Amazon bestselling book, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need.”

In this episode you’ll hear:

  • Tony rattles off David’s very, VERY impressive laundry list of prestigious awards, credentials, and achievements. – 1:00
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  • How Apple gets its customers “frothing at the mouth” excited just opening their cardboard packaging. (Apple literally trigger a dopamine dump in their customers’ brain as they open Apple’s product packaging. This is why grown men act like kids at Christmas time whenever they get a new Apple product. – 5:00)
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  • David’s honest-to-God review of Apple’s new AirPods Pro. – 5:50
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  • Tony turns a throwaway comment into a “devilishly” good marketing hook. Hear this 7-word catchphrase at 6:10 Best part: it could be adapted and reused for almost any product, service, or industry. (Nice one, Tony!)
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  • David’s “The Imagination Robber” lesson. This eyebrow-raising lesson reveals the secret to knowing if someone’s a real pro or just a wannabe. 9:30 
  • The magazine David read as a teenager that really turned him on! (No, no…it wasn’t Playboy. Well, at least not in this case – 9:00)
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  • Why David sees himself more like a symphony orchestra conductor than a marketer. – 11:00 
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  • When basing your career choice on your strengths is a BAD thing. – 13:00
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  • David’s 4-minute seminar on how to find your dream career. 
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  • Marketing and Branding – what’s the difference? Tune in at 19:30 and hear David break it down Barney style.
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  • The “prodigiously stupid” thing most business owners say that shows how clueless they are about branding. 20:40 
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  • Why branding has been (and still is) a complete mystery to almost everyone in business. (Even the marketing and branding gurus can’t agree on what branding is. – 22:00)
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  • The explicit 4-word sentence that explains exactly what branding really is. Pay close attention at 22:30 
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  • David’s gloriously entertaining “1-minute rant” of the moronic branding of the average business owner today. (But don’t be too quick to laugh, you might be doing some of what David mentions at 23;00)
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  • Why trying to be the best is a “losing strategy” and what to do instead. (This could perhaps be the most valuable branding and marketing secret disclosed in this entire interview. – 25:00) 
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  • The HUGE advantage Apple has over Samsung (and other competitors) that puts them in a whole other league. (Nope. This has nothing to do with the quality of their products. Listen up at 26:00)
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  • Why your product or widget, no matter how good it is, doesn’t amount to a hill of beans, and… what really matters. This is must-hear information if you’re a business owner, author, speaker, coach or marketer. – 28:00
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  • The REAL reason behind why Blockbuster went bust and Netflix became the newly crowned king. – 28:15 (Little-known story: in 2000, the owners of Netflix tried to sell their flailing business to Blockbuster CEO John Antioco. The Netflix founders made a heartfelt pitch but were laughed out of the room by the Blockbuster CEO. Ain’t that one helluva story?)
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  • Tony takes his turn to rant. This time eCommerce business owners cop it! (Hear Tony describe the boneheaded mistake many eCommerce business owners make with their websites that frustrates the hell out of their visitors and robs the site owner of sales. -31:00)
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  • David gives a crash-course in personal branding. – 34:00 
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  • Why you should be concerned if you have no haters. – 37:00
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  • Tony discloses a “branding secret” every author, coach, and speaker needs to know – 38:30 
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  • David’s amusing Published Unpublished method for dealing with internet trolls and haters. 40:00
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  • What a miss-matcher is, and… why they might be the most annoying people on the planet! – 43:00 
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  • How to “judo-flip” getting attacked by trolls and haters into a steady stream of new business, more influence, and a much bigger social media following. – 47:00
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  • Tony’s pep talk to those who feel “late to the game” – 49:00
Name
David Brier
City, State, Country
Menomonie, WI
Company Name & Position Title
DBD International, Ltd.
Website
https://www.RisingAboveTheNoise.com
Facebook Page
https://business.facebook.com/risingabovethenoise
Instagram Page
https://www.instagram.com/risingabovethenoise/
Twitter Page
https://twitter.com/davidbrier
LinkedIn Page
https://www.linkedin.com/in/davidbrier/
Book
https://www.amazon.com/dp/0999529706/ref=cm_sw_em_r_mt_dp_U_mjq.Db08ZP8BE