Growing up in the lower middle-class causes people to have some beliefs that can actually limit them from reaching their true potential. I know, because I used to be like this.

When you are surrounded by those with an average mindset, you may adopt average goals. I grew up thinking that success meant getting a high school education, a house, a family, a car, and a “steady job”.

I grew up in a 1,000 sq-ft home, in a small suburb of Houston. My parents were hard workers. We were never poor, but we never had luxuries either. Every dollar that came into that house was based on sweat equity. Like most, it was just trading hours for dollars. Marking your calendar for paydays, so that you wouldn’t overspend your check.

I learned to value working hard. I also figured my life would be a repeat of how I grew up. That was the norm. You see, people rarely climb out of their financial demographic. The mindset sets in, and they become comfortable when they achieve what everyone around them achieves.

I was always curious about how successful people reached those levels. I’d heard all the excuses before, like “They were born with it.”

Hearing stuff like that has a tendency to make some people give up. They lose hope, because they weren’t born with it. The average mindset strikes again. You start getting advice from those who never tried, and just repeat the same excuses that their elders told them. When you are young, you have no reason to disbelieve those senior to you.

Here is the real truth. If you are currently setting your goals to be within the middle-class, you will be living a tougher life. The reason is just based on sheer numbers. This group consists of the most people, therefore you are competing against the most people. You are competing for the same jobs, same homes, same resources. Supply vs demand forces your value down, because there is an abundance of supply – the people.

When you can set your goals higher, your mind will now compete for prizes at a higher level. Where there is much less competition. MUCH less. In our digital world, you won’t need the large financial backing to compete in those arenas. Attention is like currency, nowadays. The money follows attention. It follows influence. It doesn’t matter where you start from, the rules are universal.

When I was young, I used to think that earning six-figures was only a dream. It was so far away from my reality, my world. When I started my first side-jobs, I thought earning $50 was amazing. When I waited tables, I thought earning $100 after working all day long was awesome. When John and I started LS1Tech, we thought earning $500/month to pay for our hotrods would be cool. Yes, we set really low goals back then. That site earned over $30,000/month when we sold it, six years later. That was just a side-business for us. I eventually also earned multiple six-figures in my oil career.

This was all a result of a mindset shift. Surrounding myself with other driven people. Working with mentors. Working on self-improvement daily. Setting goals, and taking action. Stepping out of just settling for average.

This path isn’t for everyone. Some will probably read this, and roll their eyes. They will continue to make excuses about why they haven’t reached their own goals. They will blame others for their situation.

At the end of the day, it all comes down to you. Your grit. Your willingness to push aside self-limiting beliefs, trusting yourself, and doing the work. There is no easy way. There is no get-rich-quick. There is only work.

Today, I enjoy helping my clients start up their first businesses, and helping existing businesses level-up. It is what I was meant to do. If you want to work with me, please contact me.

I’ve accomplished much during my career so far, but I feel like I’m just getting started.

I have some BIG dreams, nowadays.