As a business owner, always be mindful of the things you type on social media. Before pressing that “submit” button, take a pause to reflect on your customer base. Ask yourself this: “Does this post help my business, or does it potentially harm my business?”

We’ve literally seen emotions and strong opinions grenade someone’s business, before. Sometimes that explosion is something that you cannot recover from. We all have opinions, and sometimes the best option is to keep quiet. We’ve also seen business owners post things that may cause current and potential customers to reconsider doing business with them. How you choose to portray yourself on social media, is a direct reflection of how you wish to represent your brand.

It takes conscious effort, but if your business or brand is important to you, it is something that needs to be considered with each and every post you share. Be purposeful, think with business strategy in mind.