Building a recognized personal brand takes years, but so many expect results in only months.
Just because others make it look easy, or the fact that you could likely produce similar quality content, doesn’t mean you get to skip the time factor.
Your first goal should be to become someone of value worth listening to. Demonstrate your expertise and proven results in something. Answer the question of “Why?” an audience should pay attention.
There are too many that just want to claim they are the best, but have nothing to show for it. The real experts create proven results first, then speak about them long afterwards.
Just understand that you are playing the lifetime game, and be committed to creating content, while at the same time being patient with getting results.
Years, not months!
You can certainly shorten the time for gaining your tactical education, by hiring a coach or an agency. Knowledge related to messaging, positioning, copywriting, content creation, formats and editing. Social media skills, etc…
But, having the knowledge of tactics doesn’t mean you’ll get to skip the years of putting yourself out there, doing the work. Plenty of people know *what* to do, but aren’t doing it. Most give up too soon.
Years, not months!
Everyone starts with zero audience, and zero followers. Don’t be hard on yourself if you’re just beginning.
It’s better to become the right person with the right message, instead of the right message coming from the wrong person.
Years, not months.
-Tony