If you are a coach or consultant and you’re struggling to get clients, maybe it’s just your message.
First of all, there is the question of integrity and authenticity.
There are people selling the promise of earning a lot of money, who don’t seem to have a lot of money.
There are people selling the promise of building your influence or fame, who haven’t demonstrated it, themselves. They don’t even have a Google knowledge panel for their own name.
There are people selling the hope of a happy and enlightened life, who seem to be drama magnets and basket cases.
There are relationship and dating experts who are divorced a couple times, and are single. But they keep giving advice on it.
If you’ve made it past the authenticity checks, then there is something more important about your message that you may not understand.
It is the emotion that you are known for providing to your audience.
It’s not about what you do, it’s about what emotion they feel when they interact with you.
While the amateurs waste a lot of time pitching their products and services, the experts are keyed into the overall emotion that their content is known for.
What ONE emotion do you consistently provide to your audience? Do you know it? Let’s hear it.
-Tony