The Importance of Strength Training - with James Gerland - EP 285


During this time of year, a lot of you are thinking “new year, new me” and setting really ambitious goals with great intentions, saying you’ll make health a priority this year, but then not long after, many people fall off the wagon. Today’s guest is just what we all need to light a fire under us to make physical fitness a top priority this year. James Gerland is on the 365 Driven Podcast to explain the importance of strength training not only for our physical health but all aspects of life including mental health and personal development.

James Gerland is the founder of AMMP Labs and is building a brand of performance-oriented gyms. James has been a high-performance coach for 19 years and takes his clients’ results and happiness very seriously. He specializes in hypertrophy training, strength and conditioning, bodybuilding, fat loss, and mobility. He works with high-level athletes from UFC, NFL, IFBB, NPC, college football athletes, and anyone looking to optimize their physique in a sustainable way. What makes James different from other strength and performance coaches is that he wants people to be safe and continue progressing in all areas of life.

In this episode, James shares how he helps people make fitness a habit and get the momentum to make it a lifestyle instead of trying for a bit, and eventually giving up. He is not about short-term gains and results, because making fitness and nutrition a top priority all throughout our lives is going to be key for longevity and feeling our best, which will transfer into all areas of life. James also gets into the topic of supplements, such as: What makes good supplements? Do you need supplements? Should you cycle off of certain supplements? Tune in for more.

Key highlights:

  • Why James decided to become a strength and conditioning coach
  • James critiques the “new” way of fitness
  • Fitness isn't just about changing your body
  • The first 21 days is when habits are formed
  • What if someone is coming in at ground zero?
  • Tony’s message to people that continually feel like they “fell off the wagon”
  • The importance of rest and recovery for long-term goals
  • Why the majority of what we see online about fitness is wrong
  • Are free weights or machines better?
  • Which machine types are the best?
  • How James builds programs for beginners
  • The 80/20 rule is BS when it comes to nutrition and exercise because should be 100% for both
  • The importance of learning posture and stabilizing before throwing weight on the bar
  • The problem with workout programs that are not customized to each person
  • “Master the weight, don’t let the weight master you” (no ego pulls)
  • Why a lot of commercial gyms are designed incorrectly
  • What James suggests to people that feel they have hit a plateau
  • The importance of setting up your lifts correctly to avoid injury and hit muscles correctly

Connect with James Gerland and check out AMMP Labs:
Instagram: @ammplabs

Connect with Tony:

Instagram: @365driven

How To Win in 2023 - with Tony Whatley - EP 284


Happy New Year and welcome back to the 365 Driven Podcast! Last year, Tony released an episode titled “How to Win in 2022” and it was one of the most downloaded episodes of last year. This year, Tony is back with more actionable advice on how to win this year, and the messages are not the same as the previous year.

While planning for personal and professional growth this year, it is unavoidable to address the big elephant in the room: recession. With all the indicators bring present, it is essential to make a plan to not just survive this market, but to know what is needed to thrive and make this your best year yet.

All of the “get rich quick” schemes of previous years are not going to work in a recession. Tony encourages you to take advice from someone that has been in business during a recession and knows what it takes to stay above the competition. Tony built his first business in the recession of 2001, and used the 2007-2009 recession to invest and grow his online retail company, which became a 7 figure business. It’s easy to be successful in a growth economy, but with the current market trends, you want to learn what it takes to use the market to your advantage and grow exponentially in 2023.

Most people will focus on doom and gloom and consider quitting, but winners see these moments as an opportunity. So how do you win when your competition is backing down? Tune in to learn how to win in 2023.

Key highlights:

  • Tony addresses the topic of recession and all the indicators being present
  • Tony shares his history with recessions
  • The biggest growth comes during and shortly after a recession
  • This is the time to play the “buy low, sell high” game
  • How to stand out on social media
  • Which social media platforms are showing growth?
  • How to grow your email list
  • Adjusting your offer for the current market
  • Tony challenges you to get in the best shape of your life mentally and physically this year

Connect with Tony:
Instagram: @365driven

School Teacher to Millionaire CEO - with Lisa Collum - EP 283

Entrepreneurship doesn’t always look like what we see in movies or on social media. You don’t need a big fancy office, expensive equipment, and a big team of people to be successful. You need the willingness to learn and change directions if needed. That might mean failing a few times and feeling like you have no idea what you are doing. Successful entrepreneurs know that finding success lies in figuring things out as you go, asking for help when needed, and knowing when it is time to pivot. Today’s guest is a former teacher who took $100 and turned it into a multi-million dollar company without any business experience, no business degree, and learned everything along the way.

Lisa Collum is the founder of a curriculum company, Top Score Writing, Inc. While teaching at a Title I school, Lisa developed an innovative step-by-step program proven to dramatically increase writing scores on standardized assessments. The results of her curriculum attracted a lot of attention, and she was even investigated by the board of education twice because they didn't believe the results she got were possible. School officials were calling her wanting to know her secrets, and from there, her company was born and is now used nationwide. As a busy entrepreneur and mother of four, Lisa is also the owner of a nonprofit, Coastal Middle and High School, which is a part of her mission to help all children succeed.

Lisa’s message in this episode is to go for it without waiting to have the “perfect" plan otherwise, you'll never start. Figure it out as you go, fail a few times, and keep moving. If you can identify a problem that others don’t know they have, and be the person committed to finding the solution, you will be successful. So many people see an opportunity for success but talk themselves out of it thinking it will be too hard or that they don’t have the resources. The key is to know that you may not know all the answers now, but you can figure out where to find them. Another huge part of the equation is finding what you are passionate about, and committing to helping people in that area. If you are not in your business for the right reasons, you will burn out and be unfulfilled. Tune in to hear more of Lisa’s inspiring story of going from teacher to CEO.

Key highlights:

  • Lisa’s story of growing up and knowing she wanted to be a teacher ever since she could remember
  • How Lisa took her first class of students from a pass rate of 38% to 95% on the state writing test, and then to 100% in the years after
  • Leaving her teaching job and being contacted by schools to sell her writing curriculum
  • How one $75 binder sold turned into multiple binders and is now a nationwide company
  • Tony shares how he stumbled his way into entrepreneurship as well
  • You don’t need to start with a big team - go slow and build as you grow
  • The struggle between humility and owning your success
  • Why we should stop the idea that we need to be discrete about money
  • Building a business sometimes means identifying a problem that people don't even know they have
  • Lisa’s story of answering the phone pretending to be different people in the beginning stages of her company
  • Lisa’s advice to people just building a business
  • The most successful people don't think about “How am I going to do that?” They ask, “Who do I know that can do this?”
  • When is it time to hire help in your company and how do you let go of control?
  • The importance of having a passion for whatever you are doing in your business

Resources mentioned in the episode:
Book: Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

Connect with Lisa Collum:
Instagram: @lisacollumceo
Facebook: Lisa Collum CEO
Twitter: @lisacollumceo
TikTok: @lisacollumceo
LinkedIn: Lisa Collum

Connect with Tony:
Instagram: @365driven

Using PR To Amplify Authority - with Jeremy Ryan Slate - EP 282


A lot of people confuse the difference between PR and marketing, but the purpose of PR is to get people to have a certain idea and feeling about you. This is where you build your “know, like, and trust” factor. Respect will not just be handed to you, and just because you put content out, does not mean the customers will come. You have to make sure you are consistently offering value and working on building that relationship with your audience to the point that they view you as an authority figure in your niche. Podcasts are a great way to do this, but people focus on the wrong things when they get started. Today’s guest is here to break it all down by explaining the key differences between PR and marketing, and where to put your efforts so that you build trust, leading to getting more people through your sales door.

Jeremy Ryan Slate is back on the 365 Driven Podcast for a third time to share his tips to stop wasting energy on the wrong metrics in your PR efforts. Jeremy is the founder of the "Create Your Own Life" Podcast, which studies the highest performers in the world. He is a former champion powerlifter turned new media entrepreneur, and he specializes in using podcasting and new media to create trust and opinion leader status. Jeremy was named the #1 Podcast to Listen to by INC Magazine in 2019, as well as being named a Top Influencer by Forbes. After his success in podcasting, Jeremy and his wife Brielle Slate founded "Command Your Brand" to help entrepreneurs get their message out by appearing as guests on podcasts.

In this episode, Jeremy and Tony discuss the unique opportunities that podcasting presents due to there being no gatekeeper. This means that anyone that wants to get their message out, can do so with podcasting, but sadly the number of podcasts that die out due to “pod fade” is very high. What causes this? Jeremy says that it is due to people putting too much focus on the wrong metrics instead of making sure they have a solid business foundation, and then using their podcast as a PR vehicle that brings people in with the knowledge and value they have to offer. Just starting a podcast won’t mean the audience will come, so tune in to learn how you can set yourself up as an authority in your space and avoid these common mistakes.

Key highlights:

  • Why Jeremy believes that traditional media is dead and podcasting is now the media
  • What is “pod fade” and why does it happen?
  • What is the difference between PR and marketing?
  • Should you focus on download numbers when you first launch a podcast?
  • Common mistakes people make when starting a podcast for their business
  • Why Jeremy is particular about the type of clients he works with
  • What NOT to do as a podcast guest
  • Why over-pitching yourself and your offer is bad PR
  • What Jeremy would say to someone that wants to get their message out there
  • How to get people to remember you and your message
  • How to respectfully disagree with people online
  • Jeremy and Tony’s thoughts on the divisiveness happening right now, and how to spot the BS

Resources mentioned in the episode:

Episode 249 of 365 Driven: Fake Media Influence Exposed - with Kimanzi Constable

Book: The Fourth Turning: An American Prophecy - What the Cycles of History Tell Us About America's Next Rendezvous with Destiny by William Strauss

Connect with Jeremy Ryan Slate:
Instagram: @jeremyryanslate
Facebook: Jeremy Ryan Slate
Twitter: @jeremyryanslate
LinkedIn: Jeremy Ryan Slate
Podcast: Create Your Own Life

Connect with Tony:
Instagram: @365driven

The Truth About Network Marketing - with Toni Vanschoyck - EP 281



There are a lot of opinions about network marketing, and with that, come many skeptics. You might have heard this business model called a “pyramid scheme”, which has the connotation that only the people at the top are gaining at the expense of others, and that is it difficult to make a lot of money, but done right, it can change lives. Network marketing has gotten a bad stigma over the years, but today’s guest is on a mission to change the perception of this industry and show others the great things that it can do for people.

Toni Vanschoyck has been working with start-up network marketing companies for over 20 years after owning 2 successful traditional businesses that she started after being burnt out from her corporate job. She has now earned millions with her network marketing business, has sat on advisory boards, and has also been a liaison and helped small startups and small business owners through using social media, increasing sales goals, relationship building, and retention of current customers and representatives. Toni has also written three best-selling Amazon books under the series “Effing Simple” and has created the first CRM campaign for network marketers and small business owners.

In this episode, Toni is honest about the fact that she also used to be a skeptic about network marketing, until she realized that she just wasn’t doing it right. Toni learned that in order to be successful in network marketing, you can’t be ego-driven. Being a person of service, leading with value, and always having the objective of helping people first, is what will lead to success, and that goes for any business. She emphasizes the importance of having systems in place and explains what she teaches people in order to lead them to a path of success in this industry. Toni explains the benefits of joining a networking marketing business vs. a franchise model, and also encourages everyone to be bold and speak your truth instead of conforming to what others want you to be. So many people can be quick to judge, but once we take the time to get educated, the judgment fades away.

Key highlights:

  • Toni’s background and how she got into network marketing
  • Why she is on a mission to change the perception of network marketing
  • The importance of having a system in place for everything
  • Business has never been easier than it is now because you can learn from others
  • Why does networking marketing have a bad stigma?
  • How Corporate America is similar to a “pyramid scheme”
  • What is the risk in joining a networking marketing company compared to a regular entrepreneur journey?
  • The benefit of joining networking marketing or franchises
  • How to make the income you want with network marketing
  • How to overcome the fear of selling
  • The importance of leading with value and always looking to help others
  • Stress management and taking care of yourself need to be a priority
  • Toni encourages people to speak their minds and she shares her story of having to advocate for her son and his medical needs, and how people come to her for help to advocate for themselves
  • Don’t be afraid to be bold about your opinions, show up with research and facts, have an open mind, and be a thought leader
  • Toni’s advice to someone that doesn't know how to start in network marketing, in business, or their career in general

Connect with Toni Vanschoyck:
Instagram: @tonivansofficial
Facebook: Toni Vanschoyck
YouTube: Effing Simple

Connect with Tony:
Instagram: @365driven

Fear is Lying to You - with Setema Gali - EP 280


Fear often keeps people from going after what they really want in life and keeps them complacent in a job or position in which they are not utilizing their full potential. This is because we’re taught to lie and say the “right” thing instead of what we actually want and what’s real in our hearts. This leads to people living an average life due to fear of looking dumb to others, having people laugh at their goals, and because of fear of failure. Successful people know that failure is not something to avoid or be fearful of. Failure is the path to greatness. Important lessons lie in failure, so don’t let your fear hold you back and lie to you about what you actually want in life. This episode is packed with lessons, wisdom, and a success story that was built from pushing fear aside and putting in the necessary hard work to be great.

Setema Gali is a former NFL player for the New England Patriots and won the Super Bowl in 2002. Setema is honest about the extreme dedication it took to get him there, his transition out of football and into being a mortgage broker, and the adversity he faced after the 2008 market crash. From being a successful professional football player to losing it all and selling his Super Bowl ring, Setema shares what he learned as he reinvented himself and came back stronger and more grateful than ever. Now he helps others realize their potential, and he speaks on stages breaking down old barriers, weak stories, and mediocre results. Through his coaching programs, live immersion events, digital trainings, and daily podcast, Setema has changed the lives of thousands of people, helping them set their dreams high and their commitment higher.

Setema believes that having the ability to have calm energy about you is a superpower, and in today’s world with so many distractions pulling us in different directions and the polarity that we are exposed to on a daily basis, learning to control our emotions and being aware of our energy, is a very important skill. You don’t want to miss Setema’s comeback story and the incredible insight he shares in this episode.

Key highlights:

  • Setema’s background and childhood growing up as an uncoordinated child that didn’t even like football at first
  • What sports taught Setema at an early age
  • What Tony learned from sports growing up
  • Why do people have a fear of going after their goals?
  • Emotional control is a strength and high performers usually have their emotions in check
  • Being aware of the energy you give off
  • You should be the same person online that you are in person
  • Being real in a world of filters and fake influencers
  • Tony’s advice for hiring or promoting someone
  • People undervalue time nowadays - don't fall for get-rich-quick schemes - time is not something you can shortcut
  • People overestimate what they can do in one year, and underestimate what they can do in 10 years
  • What post-NFL looked like for Setema including being depressed and losing everything
  • How Setema reinvented himself by joining a company, getting into sales, and eventually following his calling to help others reach their goals

Connect with Setema Gali:
Instagram: @setemagali
Facebook: Setema Gali Jr.
YouTube: Setema Gali

Connect with Tony:
Instagram: @365driven

Bold Moves and Words - with Zachary Babcock - EP 278

Entrepreneurship involves a great deal of risk, yet so many people are too afraid to take a risk that could change their life significantly for the better. When we remove risk, we also remove the reward. With risk removal, there is a cost and it is usually the reduction of the ROI you will get from taking a leap toward your vision and greater purpose. Zachary Babcock understands the gain that happens when you put yourself out there, commit to personal development, but stay true to your value and do the right thing by others.

Zach is back on the 365 Driven podcast for the third time for a fun and candid conversation with Tony about why hustle culture is outdated, why revenue doesn’t matter, and why critical thinkers are hard to come by nowadays. Both Zach and Tony think back to when they began their personal development journeys and the lessons they learned getting to where they are now. Both of them have made tremendous strides in improving how to communicate with others and get their message out to the world. Zach served 5 years in prison before building his brand, and Tony went from being terrified of public speaking, to now being an award-winning speaker, delivering his message on stages all over the world.

Showing up consistently, letting go of what other people might think, and following your gut, are key to reaching your potential. Zach shares the habits that he focuses on each and every day that led to him being able to help people build a celebrity brand and explosive business with his top-rated podcast, Underdog Empowerment.

Key highlights:

  • Zach’s background of rehab, trauma, and prison and how he turned his life around by putting in the work every day
  • Tony’s vision for the 365 Driven brand
  • Too many people are not focusing on the long game and building something meaningful
  • Focus on serving people and helping people and success and money will follow
  • Purpose is fluid and changes with age
  • Why time feels like it goes faster as we get older
  • Why critical thinking is becoming rare
  • What does it mean to be a thought leader?
  • What Zach and Tony have learned from podcasting
  • How to be a better storyteller
  • Tony’s story about being terrified of public speaking and how he overcame it
  • Is your purpose strong enough to not care about haters and people that criticize?
  • Consistency over time: Show up consistently and get the results that come with that

Connect with Zachary Babcock:
Instagram: @realzachbabcock
TikTok: @realzachbabcock
Facebook: Zach J. Babcock

Connect with Tony:
Instagram: @365driven

Find Your Freedom - with Tony Whatley - EP 277

Are you living in freedom? Financial freedom, time freedom, location freedom, and mental freedom are goals that we should be striving for, but what does that look like? Tony broke each of these down in his speech at the Cash Profit Live event hosted by Tyler McBroom in West Palm Beach, FL on November 9, 2022.

Financial freedom isn’t just about how much money you make, but more about the ability to control what comes in and knowing how to acquire more if that is what you desire. It is not relying on a job in which we have no control over how much we make but instead creating an income for ourselves that is limitless. While it is true that money won’t buy happiness or fulfillment, it can give you more of your time.

Time is valuable. We are only given one life and we get to decide how we spend it. We can’t manage time, but we can learn to manage our tasks. Tony shares his tips to guard your time without being overwhelmed with a bunch of to-do lists. Learn to prioritize the tasks that will move the needle forward not only in your work but also in your personal life. Making time for what is important to you outside of your work, is also key.

Location freedom means being able to travel and work when and where suits your life best. Maybe you are tired of commuting and spending a large amount of your time in an office and not having the time to take vacations when you want. Entrepreneurship can allow the freedom to take time away when you want, and choose your work location.

Mental freedom comes after realizing that we are not put on this Earth to please everyone. Tony shares his near-death experience and the new perspective on life that he was able to walk away with. Mental freedom is about not requiring anyone else’s approval, knowing your life's purpose, and going after it despite any fears. Fear and confidence are both imaginary, and you decide which one you want to live with.

Key highlights:

  • Put passion and purpose before profit and provide value to as many people as possible
  • Do the right thing not the easy thing
  • ABC: Action, belief, consistency - in that order
  • Tony‘s advice to guard time for things that are important without getting overwhelmed with everything
  • What it means to be a thought leader
  • Tony’s near-death experience and what he learned from it
  • Put your purpose above your fears because our time is too valuable to waste

Episode resources:

Tony's book: Sidehustle Millionaire

Connect with Tony:
Instagram: @365driven

Small Details Create Big Results - with Tony Whatley - EP 276


Small details matter when you are trying to build your personal brand or your social media. Today’s episode is a solo in which Tony dives into the aspects that business owners tend to forget about when it comes to building their brand and making a name for themselves. Although they are small details, they have a big impact on establishing your brand and setting you apart from others.

When you’re just getting started, you don’t have to spend a ton of money on fancy camera equipment. Tony shares tips for creating engaging content by using just your phone and learning about proper lighting. Tony is honest about his regrets in not investing in himself at a earlier age when it comes to public speaking skills and formal training in how to be entertaining. Don’t let a fear of public speaking or lack of confidence in your skills keep you from putting yourself out there. We all start somewhere, and this episode offers a simple starting point to help you work your way up to being a dynamic speaker. Tune in to find out common mistakes business owners make in creating their brand, and how to avoid them to position yourself as an authority in your niche.

Key highlights:

  • Why you should get professional headshots
  • Tony’s tips for shooting content for social media
  • Why you should stop representing brands that aren’t your own
  • Building a professional studio
  • The difference between speakers and presenters and how you can get started working on your speaking skills

Connect with Tony:
Instagram: @365driven

High-Performance Leadership - with Dr. Jamie Meyer - EP 275

Spending several years getting a degree or working your way up a certain company, doesn’t mean you can’t eventually pivot away from that industry to try something new that you might enjoy more. A lot of times, people get caught up in what Tony calls a “sunk cost fallacy” and they think that because they invested time or money into something, that going a different direction would be a waste, but that isn’t true. You can’t get the time or money back, so don’t be afraid to take the knowledge and lessons you learned, and switch gears to something that makes you happy and better fits your lifestyle. Today’s guest did just that and went from being a medical doctor to working in the car industry.

Dr. Jamie Meyer has served on the SEMA Board of Directors since 2018, and has taken the role as President of the Performance Racing Industry (PRI) trade show and media company. Jamie has a long history in motorsports and racing, and will lead the PRI team in increasing engagement and support for the industry through enhanced programs and services for the motorsports community. He recently left a very successful 15-year career at General Motors, where he served as the Advanced Performance Parts program manager, the performance marketing manager, as well as several marketing and advertising roles.

In this episode of the 365 Driven Podcast, Dr. Jamie Meyers shares his journey of pivoting from the medical industry to cars, and his advice for people that are scared of transitioning from one industry to another. Jamie urges leaders to not be afraid to make mistakes but to make sure to learn from them. Jamie and Tony discuss recent changes in the car industry and offer advice to those looking to get involved with this industry. Tune in for more.

Key highlights:

  • How Dr. Jamie Meyes went from being a doctor to being involved with cars
  • His advice to someone that is scared to pivot
  • The secret that Jamie has learned about leadership
  • Is leadership something you can learn?
  • How Jamie views mistakes
  • Changes Jamie and Tony have noticed in the car industry with government regulations
  • How to get involved in the car industry
  • The surprising benefits of “micro-influencers”
  • Everyone needs to become more politically active because regulations could be coming to your industry
  • The importance of the upcoming midterm elections

Learn about the RPM act:

Connect with Dr. Jamie Meyer:
Upcoming PRI show in Indianapolis December 8-10:
Jamie's website:
Instagram: @myprishow
Facebook: Performance Racing Industry
Twitter: @prishow
TikTok: @myprishow
LinkedIn: Jamie Meyer
YouTube: Performance Racing Industry

Connect with Tony:
Instagram: @365driven